5 Deadly Muddles of Web Design Companies

1.    Slavishly following the trend – You might think that following the trend (which in itself is also a trend) might make you recognizable, which it might. But, it won’t make you unique since you are doing something that everyone else is already doing. “If you want something you never had, you ought to do something you never did before”. Hence, it is important to do something “out-of-the-box” in order for your websites (your client’s business) to stand out of the competition.

Therefore, following the trend (rather slavishly) is not recommended. Thinking unique, creating unique is.

2.    Hard work without smart work– Hard work is fruitful but when done alongside smart work. When a company puts all its hard work in designing the best homepage or gives 100% to write the best engaging content for “about us”, it is likely that the focus shifts from other targets like testing, SEO planning, other pages, etc. This results in either extension of deadline or worse, cancellation of the project.

Hence, a company must know how to use shortcuts and yet create the most effective site, without missing the deadline. Otherwise, no matter how much your potential might be, your timing is going to ruin it for you. The magic word is management.

3.    Outdated information– Creating a website is not a “create and forget” business, in fact it’s just the opposite of it. After a website is created it is important to maintain it and most importantly to keep updating it. Outdated content and outmoded information can be a major setback for even a popular brand. Fresh content is critical for all websites. While unnecessary additions are strictly forbade, it is important to revise a website twice or thrice a week.

Google bot scans the web in order to find a newly refreshed website and then add the fresh information to Google Index.

Adding new blogs and relevant images is highly recommended.

4.    Too typical to bend the rules – It is important for a web design and development company to be flexible and evolving in order to design better and innovative websites. Web designs, though have rules, but it is better to know their purpose than following them blind-folded.

Designing is creating and creativity comes from experiment. While a designer should not necessarily break essential rules that enhance a website and its user interface, he/she should not fear from experimenting with layouts, designs, typography, color contrasts and content. Even, the company as a whole must participate by experimenting with its strategies for promotion, SEO, branding, etc.

5.    Web Design is not a Magic Trick– While magic trick involves secrecy and concealment, website on the other hand requires pre-information, transparency and easy clarity as well as coherence. Thus, it is crucial that the company does not confuse website with a magic trick. Making your website look like a gaming website while it is for blogs or vice versa will only result in failure. Designing a website with mysterious and confusing navigation, using images that do not compliment the content, adding irrelevant Meta tags and descriptions is quick slide to letdown.

Your visitors have expectations from your websites and they won’t like surprises at all. Therefore, design a website with transparency and clarity alongside relevancy and coherence.

Looking for a web design and development company UK that will not mess your project up? Webzesty has an insight view of how to function and manage a project in the best way, which came through deep-embedded experience. To get the best designs with relevancy and effectiveness, on time at best prices; contact us at www.webzesty.co.uk