5 Cs of Content Marketing

To create effective content marketing campaigns that deliver great results, you must be strategic with your content marketing process.?The success of a content marketing campaign largely depends on the intentionality towards such a campaign.

Content marketing can come in different forms, such as blog posts, white papers, infographics, guides, ebooks, and so much more. It is extremely versatile and highly valuable. As such, you must ensure you effectively leverage its different forms to achieve your desired results.

And so, I came up with these 5 Cs of marketing to keep in mind when creating content marketing campaigns:

1. Clarity: A good content marketing campaign must start with clarity. Be clear about what you want to achieve with your campaign and why it matters, as well as whom the content is targeting. Being clear gives you the opportunity to be able to communicate in an understandable manner. When your message is understood, then you have effectively communicated. With clarity, the direction of your content marketing is precise and unambiguous.

2. Channel: Your choice of channel affects your content to a large extent. For instance, some content cannot suit certain channels because of the required formats for such channels. In addition, the channel you choose for your content must be one that your ideal audience can be found on. If you choose a channel that your target audience rarely uses, then your content marketing campaign might be less impactful.

3. Connection: With your content marketing, you must strive to ensure you build some form of connection with your ideal audience. This can be done by talking about things you know about your audience based on research, things you know they are interested in, and things that would solve the problems they have. Striving for connection can foster a more receptive atmosphere for your content.

4. Consistency: Sharing your message consistently can impact the end results of your campaign. How consistent are you with your messaging across your different channels and content marketing campaigns? Consistency makes your message stick, your brand well-positioned, and your product or service easy to remember. Consistency is a big thing to leverage in content marketing.

5. Call-to-action: Never create a content marketing campaign without a clear call-to-action. Your call-to-action is the desired action you want your target audience to take after engaging with your content. It is the “okay, now I know. So what?”. It helps you tie the value you have provided back to your product or services. It reinforces your brand in the midst of the value you deliver.

What other Cs of content marketing do you know? Let’s discuss this below.