5 Creative Sends to Set Meetings

As an SDR/BDR, or anyone else who does sales outreach, we are all looking for ways to stand out and get that meeting booked (or at least get a response).

Here are 5 creative send examples that have landed meetings for my team:

1 - Green Tea Matcha Kit

Depending on how long you've been in Sales, you probably know that SalesNavigator sometimes links to people's social media - or you can just search them up yourself.

This prospect wrote that he was a "Green Tea Enthusiast"- so I sent him an DIY Green Tea Kit with Sendoso's Amazon integration and got this response:

BTW - this deal closed.

2 - Yoga Gear

If you spend most of your day prospecting like I do, maybe you've also seen how many people have "yoga fanatic" or "yogi" somewhere in their bio. Must be necessary from the stress of hitting quota...

If you have a hard to reach "yogi" in your contact list, send them a yoga mat, yoga block, or a foam roller. Plus, there are plenty of puns you can use like "roll your way into a meeting with me."

3 - Alma Matter Gear

Sending someone gear from their college is one of the easiest and most effective attention grabbing sends. Everyone has their college on their LinkedIn, and if they went to a cool one, they are probably still a fan.

My team sends college gear whenever someone went to a popular sports college. Try to mention something relevant like a recent game or popular alumni that went there.

4 - Fishing Gear

If you have a tough-to-reach prospect and can track down that they are a fisherman (any guy over 40), you can "lure" them in with a fishing send.

Chances are they won't actually use the lures that you send, most are pretty picky about their gear. But it almost always grabs their attention and gets a response (and a laugh). Think about how often they see something like that from a sales person.

Here's an example of a meeting set from one of my fishing lure sends:

5 - Champagne/Celebratory

Have a prospect who has something to celebrate? Send them a bottle of champagne with Sendoso's address confirmation feature.

If they just started in a new role, or were mentioned in the news, chances are their inbox is full of "congrats" emails. But your email might be one of the few "congrats" emails offering a gift to help celebrate.

If they confirm their address and receive your bottle with your heartwarming hand-written note... BOOM.

I follow up with a call referencing the email and almost always schedule a meeting or get a referral.

Final Thoughts

As a rep, we can all do a little more than send out templates and rip 50 cold calls a day (even though I do that too...). The extra 5 minutes it takes to read their LinkedIn bio and find their Twitter really makes a difference.

Add in a physical or virtual impression with Sendoso and you'll really grab attention.

Want to chat about creative ideas for your team? Email me at [email protected] or book time with me using this link.