#5. Create time to build value [The playbook for HOW! A journey to sustainable performance in the digital age]

Financial metrics have traditionally been the dominant benchmark of business value creation. The relevance of this being driven by capital constraint and cost; money was expensive to acquire and the pool of capital was <<< the businesses, projects, ideas or people seeking it.

Are financial metrics as significant as they once were? In today's world of global markets, financial competition, open border capital flows and money creation, the relative cost of/ constraints on capital have been diminished; if you want money you tend to be able to get it.

If not money, then what is today's better complementary measure of value; the contemporary resource that is scarce, precious and tradeable? It's time.

Time is scarce and precious because it is perishable, and its tradeability comes in the form of savings; simple, fast and easy experiences, real-time performance, 24/7/365 availability, removal of bottlenecks and blockages, agile delivery, frictionless end-to-end, digital self-service, personalisation, etc. In a world where everybody wants to fit more into every minute of every day, time has become the most valuable of commodities.

Yes, financial metrics are important; however they are no longer exclusively dominant. Time kpi's, such as customer effort scores, need to find their way into your benchmarks and into your ways of working.

Giving your customers back time, i.e. "creating time" for them, will build business value for your organisation. Time is money is now a truer enterprise reality then ever.