5 copywriting tips, WOW customers to convert, reach 239M+ video views
Taktical Digital
Taktical Digital is the world's first brand and performance marketing agency.
Hey, Marketers! AI isn’t replacing marketers anytime soon according to this snarky Reddit ad . This week’s growth hacks will also help make you irreplaceable:
What’s in the news…
Consumers are spending more on experiences /services than goods, TikTok is on track to be the top social app in daily minutes, the EU officially rolled out the Digital Services Act.
Growth Hacks
#1. Not a writer? No problem - these are 5 marketing skills you can use to turbocharge copywriting
The best copywriters aren't always the best writers. Instead, it's about mastering marketing-related skills that compel customers to act.
Rob Glover shared what these skills are, and we picked out 5 of our favorites:
1) Empathy: Speak directly to customer pain points. For example, instead of highlighting an SUV’s tech features, mention how it'll keep kids engaged on long trips.
2) Apply the 4Cs:
Clear: Always ensure clarity in messaging.
Credible: Build trust without compromising clarity.
Concise: Streamline while retaining clarity and credibility.
Compelling: Motivate action, but balance between being compelling and overbearing.
3)?Use the inverted pyramid: Take a tip from every Journalism 101 class and follow the inverted pyramid that puts essential information at the forefront. Also called BLUF - bottom line up front - this approach is especially for mobile-first formats.
4) Know your SEO basics: Beyond just keyword integration, understand nuances like page structure and alt tags.
5) Highlight Value: Use the FAB method to differentiate features from advantages and benefits. Then make sure to highlight the benefits over features or advantages.
Rob shares 14 tips total in his article, so take a peek for even more tips and examples.
Source: Rob Glover
#2: Get to the WOW moment that leads to more free trial conversions
There's a turning point in every trial experience - it's called the 'WOW Moment'. It's when a user truly grasps the value of what you're offering.
Here's how to lead them to this moment:
- Collect only essential info: Ask only what's necessary. More fields often mean fewer sign-ups. It's about balancing curiosity with respect for user time.
- Prioritize immediate access: Barriers hinder experiences. Make the path to using your product as frictionless as possible.
- Guide without overwhelming: It's essential to provide users with direction, like pointing out valuable features - but allow them some freedom to explore so they can discover their own value props.
Now it's time to WOW:
- Provide access to selective tools: Showcase some of your standout tools. Give them a sense of the full suite's potential.
- Let them explore, but with time constraints: Offer unrestricted access but within a defined time frame. It creates both value and urgency.
- Give a preview with defined usage limits: Allow a certain number of uses or actions. It’s a balance of generosity and still leaving them wanting more.
Closing time!
领英推荐
Introduce them to the benefits of your paid offerings. After experiencing the core features and getting WOWed, many users are more receptive to exploring the premium side of things.
Source: Alex Garcia
#3. 6 viral content tips to reach 239M+ video views
Heard of "Will It Blend? " The Blendtec campaign on YouTube that racked up almost 850K subscribers?
Well, whether you're in the know about their famous iPhoneX, there's something to be said for a good ol' fashioned blender company being able to rack up over 239M views in total so far with great video content.
How can you recreate that success for own (non-household-appliance) brand? Check out these 6 tips from Jonah Berger in his book Contagious about how to make content go viral:
1) Social currency: Share content that boosts the viewer's social standing.
Example: Publishing a list of ""Top 10 Productivity Hacks Most People Don't Know for 2023."" Sharing the latest and greatest makes readers look informed and ahead of the curve.
2) Triggers: Link your content to common daily experiences or conversations.
Example: An eco-friendly coffee ompany creating content around morning coffee, so every time someone sips their brew, they think of the sustainable coffee pods.
3) Emotion: Ensure your content evokes strong emotions.
Example: An emotional video showcasing how a product changed someone's life - like grandparents using a new tech product to connect with their grandchildren across the globe, highlighting moments of laughter and tears.
4) Public visibility: Emphasize the popularity or widespread use of your product/content.
Example: Highlighting testimonials and user-generated content, like a series of social media posts that show photos of happy customers from around the world using a product.
5) Practical value: Offer genuine value and show the practical application of your product/service with your content.
Example: A short video tutorial demonstrating 5 unique ways to use a multi-purpose travel gadget - proving its indispensable value for every traveler.
6) Story integration: Nest your message within a compelling narrative.
Example: Explaining the origin of an eco-friendly water bottle, starting with a founder's trip to a beautiful beach where they discover it littered with plastic waste - then they thought up this biodegradable bottle now loved by many.
Remember: Blend (tbt Blendtec) your campaign with these elements to make your content memorable, shareable, and downright irresistible.
Source: Jonah Berger
Open Roles
Required Reading:
Tips to Improve Your SEO With Each Blog Post You Write
Blog posts are an essential part of an SEO strategy. Here, get out expert tips for properly optimizing your blog articles so they can help you rank higher in search results.