5 Conversion Rate Optimization Tips To Boost Your Crypto Website Results

It’s great that your crypto project has a website, but are you getting the best results from it? This is the most important question that every blockchain solution should ask themselves.

Having a website that is not effective and is not hitting your KPIs means throwing a lot of money in the toilet. The reason for this is that on your website, it depends if the visitor will become an investor/buyer or bouncer (someone who sees and leaves). This is where the conversion rate optimization comes to rescue you!

What Is Conversion Rate?

Conversion rate (CR) is the percentage of the people that are doing the desired action – buying your tokens, signing up for your newsletter, booking a call where you can do a presentation of your blockchain solution, etc.

The idea of the conversion rate optimization (CRO) process is to help you to increase your CR number. Having success with this means saving money on advertising, so you will have more money for advertising and for bonuses too (yay).

How Do You Calculate The Conversion Rate?

It is pretty easy to calculate it – take the number of conversions and divide them by the number of total website visitors for a specific time period. For example, if you had 10 conversions from 1,000 interactions in 1 month, your conversion rate would be 1%, since 10 ÷ 1,000 = 1%.

What Is A Good Conversion Rate In Crypto?

The average conversion rate is between two and five percent for all advertisers, from brand names to small-to-midsized businesses (SMBs). Average, however, isn’t what most companies want. Generally, according to this article, A good conversion rate is above 10%, with some businesses achieving an average of 11.45%.

The 2 Important things about CRO in crypto and as a whole

Before we start with the tips, I want to mention a few important things that you should keep in mind when you are doing CRO for your crypto project:

1. Time – all CRO tests need time. Don’t be in rush to make conclusions if you want real results that have statistical significance. Otherwise, you may make a change that can ruin all that you have achieved.

Some people say that you need at least 1000 visits before making a conclusion, but I disagree. Based on my experience, for one test to have meaningful results, you need two things – at least 10,000 visits and at least 7 days of testing (not all days are equal).

2. The one – when you are doing CRO, always test one thing, not more. What I mean by that is if you are testing a new headline, don’t test the color of the call-to-action button at the same time. Otherwise, you won’t be able to find out which of the two changes has led to the higher or lower conversion rate you have achieved.

How To Improve Conversion Rate

Now, let’s begin with the things that can help you do improve your crypto project CR if done properly:

1. Crypto Website Speed

The first thing that can have a huge impact on the conversion rate of your crypto project web page is speed. These days we all want everything to happen as fast as possible, and the same is true for website loading time. If your website is loading slowly, you have missed a lot of potential crypto investors.

There is a study that shows that a website that has 1 second loading time, converts 3x more than a website that has 5 second loading time. So, if you have a website that has a speed of 5 seconds and you somehow manage to make it load in 1, then you will potentially have 3 times more token investors for the same advertising cost.

This is the power of CRO for crypto and all online businesses.

In order to find out the speed of your website, you can use tools like GTmetrix, PageSpeed Insights, or Pingdom.

2. Your Offer

The second thing with huge importance for the conversion rate is your offer – how you are presenting the blockchain solution that you are selling. If you know what your crypto investors need and how you can provide value to them, then you can make an effective website.

But if you know how to present it in an attractive, trust-building way and talk to their language, then you have a gold mine.

3. CTA (Call-To-Action)

One of the most common problems that I have noticed with crypto websites is that they don’t have CTA at all, or they have a badly formulated one. When a visitor lands on your page they want to be able to go to the next step of your funnel with ease.

It is really annoying to visit a great crypto website, be excited about the blockchain solution that it offers, and then not to know how to take advantage of it.

There are some studies that say that making your CTA more personalized can increase your conversion rate by up to 3 times. This comes to prove that even small parts of your website can have a huge impact on your marketing efforts and advertising costs.

You need a CTA on your landing page;there is a study that says that adding a CTA can increase your CR by up to 80%.

I hope that you are convinced that you need a CTA and you should work on its optimization.

4. Live Chat

Using Live chat is not very popular in the crypto world, but it is a must-have in the eCommerce world. This tool has proven its effectiveness many times. I have consulted many eCommerce brands and, in all cases, when they decided to add Live chat, they have seen an increase in their conversion rate.

Someone may say that Telegram may do the same thing for your crypto project, but I don’t agree. There are many reasons I disagree, but here are just a few:

– In Telegram, it is not always easy to notice the issues that people have due to the constant chatting that is going on

– Not all crypto projects have Telegram

– Telegram moderators are not like customer support agents

Having a Live chat shows that you care about your investors and potential investors. It also proves that there is a serious crypto business behind this. Because of this, it is a very good trust builder. These days it is important to use everything to gain trust because it is getting harder and harder to earn the trust of investors.

The other reason to have a Live chat is that you can help those that are on the fence about buying your tokens or doing the desired action. Thanks to this tool on your website, they can ask their questions and take the action that you want them to.

And if you think that it will take you a lot of time to manage it, you can try chatbots. Currently, they offer plenty of opportunities to satisfy your potential investors’ needs without having a real person. They can save you a lot of time, money, and effort to make the life of your visitors easier.

5. Social Proof

Nobody wants to be the first one to try something for the first time. We are all part of one big herd, and we need to know that someone else has already tested it and that it is safe. That’s why a very easy thing that you can do that can help you to increase your conversion rate is to add:

– Testimonials

– Reviews

– Popular brand logos

All these things are called social proofs – things that prove that someone has already tried your crypto services and has trusted you.

When people are uncertain, they search for proof that comes from others that something is safe. And this can be resolved with the help of social proof. And if there is a big uncertainty about a specific product or service, the impact of good social proof can be huge, some experts say even up to 400%.

I know that it may sound scary in the beginning, but I hope that I was able to convince you that it makes a lot of sense to make some changes to your website. It can affect your crypto business very dramatically. And we all need more blockchain projects that work on improving their offers, websites, and conversion rates because this can result in more money for advertising, more investors, and a higher speed of achieving the mainstream crypto goal that we all have.

So, What’s Next For Your Crypto Project?

If you want to start your CRO journey and need some guidance, my team and I would be happy to help you! You just need to book a free consultation call with us to get started!