5 Content Marketing Trends to Watch for in 2025
When talking about 2025, the trends from 2024 remain (mostly) the same. However, we now have a better idea of what AI can and should be able to do in the near future, as well as a stronger sense of its snowball effect.?
For example, if AI is making written content a race to the bottom, then more people might turn toward audio and visual content to show off their thought leadership. Or, if more people are using AI to better personalize their content — and people are wary of sharing their data — then hyper-personalization might pose a bigger risk.?
We asked the content marketing community about the trends they’re looking forward to — and those they dread — in 2025. Here are the top 5:
Artificial Intelligence
AI continues to revolutionize content marketing by enhancing efficiency and personalization. Yes, AI is everywhere, and yes, it’s a timesaver. But tread carefully — no one likes a robot-written snooze-fest. Use AI to spice things up, not to churn out generic content fluff.?
Personalized and Relatable Content
Your audience loves being catered to, but don’t overdo it. There's a fine line between "you get me" and "you’re stalking me." Authenticity is the name of the game.
Interactive and Immersive Content
Quizzes, polls, immersive experiences — these are the shiny toys your audience loves playing with. Make them fun, make them engaging, and watch your click-through rates soar.
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Bite-Sized Video Content
Short-form videos are still stealing the show. Think snappy, witty, and scroll-stopping. If it doesn’t hook in the first few seconds, it’s gone.
Content Saturation
The digital space is becoming increasingly crowded, making it essential for marketers to focus on quality over quantity. Any content you create should be something your audience actually wants to read, watch, or share.
Staying abreast of these trends will be crucial for marketers aiming to effectively engage their audiences in the evolving digital landscape of 2025.
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