5 Comms Metrics Worth Falling in Love With This Valentine’s Day

With Valentine's Day just around the corner, here are 5 communication metrics worth falling head over heels for! ??

1. Action completion: The dependable one

Why it’s lovable: It’s not just about whether employees see your messages - it’s about whether they take the intended action.? Did they complete their safety training? Follow updated protocols? RSVP to an event? For frontline teams, this metric is critical, as they often operate in high-pressure, fast-paced environments where action drives outcomes.

How to track it: Monitor task completion rates, event participation, or follow-through on specific tasks. This metric shows you’re making an impact where it matters most.

2. Employee understanding: The great communicator

Why it’s lovable: A message doesn’t count unless it’s understood. This metric ensures your communication is clear, actionable, and hitting the mark.

How to track it: Add quick feedback mechanisms, like pulse surveys or post-message polls, to ask questions like, “Was this message clear?” or “Do you know the next steps?”

3. Content reach on mobile: The frontline favorite

Why it’s lovable: For frontline employees, mobile is often the main way they receive updates. Measuring how well your messages reach this critical group is essential.

How to track it: Use mobile-friendly platforms with analytics that show mobile engagement rates, app usage, and offline downloads.

4. Engagement over time: The steady companion

Why it’s lovable: This metric goes beyond one-time interactions to measure consistent engagement across weeks or months. It’s about building trust and sustained interest.

How to track it: Look for patterns in participation rates, ongoing survey feedback, and repeat engagement with key initiatives.

5. Feedback volume and sentiment: The open-hearted one

Why it’s lovable: Feedback volume shows how often employees feel encouraged to share their thoughts, while sentiment reveals how they feel about your communications.

How to track it: Monitor survey responses, forum activity, and sentiment analysis to understand employee feelings and engagement levels.

How to commit to these metrics

1. Be intentional: Focus on metrics tied to outcomes that matter - like retention, productivity, and employee satisfaction.
2. Use the right tools: Platforms like Speakap can help you measure and analyze these metrics effectively, especially for frontline and mobile employees.
3. Act on the data: Insights only matter if you use them. Refine your communication strategies based on what the numbers are telling you.