5 common eCommerce mistakes and tips on how to avoid them
The?#eCommerce?sector has experienced a considerable shift after the global #pandemic in 2020;?however, it is considered a #positive change due to the transformation towards #digitalization. In 2020 over two billion people purchased goods or #services #online, and during the same year, e-retail sales surpassed?4.2 trillion U.S. dollars worldwide.
Therefore, it is the optimum time for any business owner to?grow online, and start selling using an #online #store.?Businesses that are new to #eCommerce?struggle in the beginning, so if you are thinking about?getting yours online,?here are seven common #business mistakes to avoid.
#1?NEGLECT MARKET RESEARCH?
The market is precarious, changing?fast, and has dynamic business activity. Therefore it is important to dig into #research to study the #location,?the?#target #audience, and your business idea before launching your #eCommerce business.?Additionally,?try to find similar eCommerce businesses and compare your?business to your?#competition.?A #market #research helps?you understand and identify the changes in your?target market. Enhancing your?#market #awareness?minimizes?the risk factor, and most importantly, gives you?a holistic picture of market trends.
#2 POOR PAYMENT GATEWAY?
Not only is the #customer searching for a great product on your website, but also, they are looking for a?#professional?service such as a simple and?secure payment?process. The #payment #gateway that you?pick?for your #eCommerce site ought to build?a?trustworthy experience?for?your customers as they?purchase.
In 2018, a report published by cybersecurity firm Shape Security stated that?80% to 90%?of the login attempts made at online a retailers’?eCommerce are hackers using stolen data.
#3 NEGLECTING OPTIMIZING YOUR WEBSITE FOR MOBILE USERS
According to Cyber Monday?($9.2 billion?in online revenue in 2019), 54% of visitors came from mobile devices, while around 33% purchased on their mobile device, up over 40% from the year before.
Therefore,?not only is?creating a mobile-friendly website design?extremely essential?for?driving more?#sales, but also?helps?your business?SEO-ranking?improvement.
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#4?LACK OF A?BRAND IDENTITY?
One of the most common business mistakes is starting an eCommerce?website without paying attention to #brand #identity or message. The quality of the product must be united with a strong identity which makes it unique and one of a kind in the market. To create a booming eCommerce?business, you will need to construct a strong?brand identity.?
As mentioned above, if you conduct sufficient #market #research,?you should?have a strong idea?on the needs?of your?#target #audience. Accordingly, you know?how to approach them. Focus on matching your logo?to?the business idea, pay attention to the tone of the content, and never belittle?the?importance of?your email address format.
Having a solid brand identity increments client dependability and your potential for broad brand awareness.?
#5 "NOT SECURE" WARNING?
Last, but not least, the?“Not Secure”?warning?pop-up message is a red flag for any new customer visiting your #eCommerce website.
One of the most crucial elements in any #eCommerce?website is securing the transactions and the process of collecting sensitive data,?such as banking data and personal information.?Google formally endorses securing websites with HTTPS,?since it is not only significant for business owners, who need their websites to perform sufficiently but?also?to increase traffic.
You can do that in two-step steps:
READY TO START SELLING ONLINE?
Any successful #eCommerce?business is built upon satisfying its customers. This article will help you identify the most common #eCommerce?business mistakes and how to avoid them, so that you ensure providing your customers with the best #online #shopping #experience.
And always remember to…