5 Common Challenges Marketing Managers Face
We understand Gaps better, when we start filling them!
1. Lack of visibility across your marketing activities
Symptoms:
A. Don't know who's working on what
B. Can't view/filter across all aspects of the activity
C. Lack of accountability and follow up.
Solution – TRANSPARENCY: Roll-up tasks across all your team's projects with the flexibility to view & filter tasks on a single screen - a Board, Calendar, Table, or Timeline.
2. Too many approval bottlenecks to clear
Symptoms:
A. Difficulty in getting approvals
B. Feedback is lost in the email strings
C. Too many meetings with unproductive outcomes or closures
D. Difficulty in showing value of marketing activities or their ROI
Solution - WORK IN CLOUD: A 'system of record' to track projects, get feedback, expedite approvals, and show alignment to strategic objectives.
3. Team management during critical projects or activities
Symptoms:
A. Low user adoption of the system
B. Increased user end challenges or resistance
C. Complex design leading to poor user experience (UX)
D. Poor task management and updating
Solution - THE RIGHT TOOL(s): A simple system that your team will love to use. Spend less time managing and more time getting stuff done.
4. Inconsistent execution of marketing strategies
Symptoms:
A. Inefficient prioritization of routine steps
B. Unclear task appropriation
C. Unhappy Stakeholders
Solution – TEMPLATES: Work with an expert to standardize your processes and build templates for events, content production, campaigns, and product/service launches.
5. Disorganized and reactive outcomes
Symptoms:
A. Hastened pushing of tasks
B. Key tasks 'slipping through the cracks'
C. Being reactive and constantly putting out fires
Solution – PRIORITIZATION: Standard Operating Procedures (SOPs) that define your process for how to intake requests, prioritize, assign, schedule, and approve work.