5 Chat GPT Prompts We Use To Improve Our LinkedIn Outreach

We have known for a long time about the power of using LinkedIn messaging to expand networks and drive results, however as Chat GPT and AI content generation expand, there is a powerful potential to combine these technologies and supercharge your results.

We have used multiple content and message prompts over the last 4 months with a goal to improve our outreach messaging, and there are 5 that sound simple, yet consistently work and have created more business for us and our client base. Feel free to steal these for yourself.

1. Establish a Clear Objective and Outcome

Most of us are in a rush to tell Chat GPT about the content topics without giving it a clear and desired outcome. You will get better results with your LinkedIn outreach message by determining your goals and telling the AI platform what you want to achieve. In the world of digital and B2B sales, this may include establishing new partnerships, generating leads or setting up meetings. By providing Chat GPT with a clear objective, the AI can craft targeted and relevant messages.

2. Specify the Format and Provide Examples

Chat GPT excels at generating human-like text, but it requires guidance on the desired message format. Consider the following format for reaching out to potential clients:

• Introduction: Reference a mutual connection or shared interest to establish rapport.
• Value proposition: Detail the benefits of the product or service you are offering.
• Call to action: Extend an invitation to a demo or a meeting.

To enhance message personalization, include specific examples like recent events, shared connections, or tailored offers. And remember, if you are combining your messaging with outreach platforms such as HRS, you don't have to include all of these in the one message. The platform will allow you to break this up into steps over time and depending on the type of connection.

3. Define Your Target Audience

In order for LinkedIn messages to resonate with recipients, users must identify their target audience. Specifying the personas to address, such as C-level executives, digital marketers, or sales professionals, allows Chat GPT to create messages tailored to their needs and interests, as well as use words and sentence structures that are more relatable to your industry. Remember, the more information the better.

4. Determine the Tone (with examples)

The tone of your LinkedIn messages significantly influences their effectiveness. Remember, you know your audience better than AI does, so it's your job to guide GPT on what this tone should look like. Depending on your industry and target audience, the tone may be relaxed, formal, or even humorous. Referencing content creators like Gary Vaynerchuk (casual and energetic) or Simon Sinek (inspirational and thoughtful) can help determine an appropriate tone. Inform Chat GPT of the preferred tone to ensure engaging and relatable messages.

5. Offer a List of Things to Avoid (Important!)

This is fast becoming one of the most important prompts which is also the most overlooked. Taking the time to provide Chat GPT with a list of phrases or tactics to avoid can prevent messages from sounding generic or spammy. This list may include avoiding excessive self-promotion, aggressive sales language, or mentioning competitors. Since we introduced the 'avoid list' we noticed our engagement and responses have improved significantly, and remember, you really only get one chance to make a first impression.

To help illustrate the above steps, consider introducing some of the following Chat GPT prompts into your LinkedIn outreach.

1. Objective: "Generate leads for our digital marketing services."
2. Format: "Introduce our digital marketing services, mention a recent successful campaign, and invite the recipient to a free consultation."
3. Target audience: "Small to medium-sized business managers in the dental industry including orthodontists, practice managers and dental surgeons. "
4. Tone: "Professional, yet friendly, similar to the writing style of Simon Sinek."
5. Avoid: "Over-promising results, using too much sales or digital jargon, and mentioning competitors."

Integrating the powers of Chat GPT with LinkedIn messaging can and will revolutionize the way you approach your sales strategies online. Whilst there are thousands of effective prompts to trial and explore, the idea is to keep your outreach messaging simple and effective. By following the five essential prompts that have worked for us, users can create personalized, targeted, and engaging messages that resonate with their audience. There really has never been a better time to supercharge your outreach and generate more B2B leads via LinkedIn.