5 Cases When We Refuse to Develop Applications

Software development has the same business goals as any other industry. Saying "NO" to potential offers in this field might not be the wisest choice, considering the immense value it can bring to businesses. The demand for custom software solutions has been steadily increasing as organizations strive to adapt to evolving market trends, capitalize on emerging technologies, and meet the ever-growing expectations of their customers.

When we at INCORA would refuse to develop an app and why? So our top 5 cases are:

??less than 3 months of development

??projects from countries under the sanctions: russia, belarus, etc

??complete copies of other applications (not talking about analogs)

??projects without potential growth?

??businesses dealing with gambling or any illegal activity

1?? Short-term projects

It’s not about duration here, it’s more about the quality and immersive experience. Most of our customers started with a 1-year project and continued the app life with us. Incora took care of maintenance, new features, debugging, and so on.?

Our approach is to dive deep into the project, create and optimize for business growth. With feature-based development or a shorter-than-necessary timeline, it’s hard to reach a certain level of quality. When you check out Incora reviews on Clutch, you can see ongoing projects as far as 2019.?

It doesn’t mean however that we can’t do a team extension or offer seasoned DevOps to your project. The company has a portfolio with projects from scratch s well as front-end development or only mobile version.?

2?? Projects from countries under sanctions?

Self-explanatory here but some more meaning to the issue. As a company from Ukraine, we value our history and national independence, so it’s against our values to work with aggressors. Incora had no incline to deal with such an environment since its foundation in 2015.

Besides, sanctions are not there for nothing, and no respectable IT company has contracts with russia or belarus.?

3?? App Copies with malicious intent

Not a secret that many software applications are similar or carry base ideas. Most features are being perceived as “a must” to stay ahead of the software game. Competitors are mostly copying the idea and giving it a unique shape or use case.?

But… The requests sounding like “I want my app to look like this one with the same functions and same market and you can copy the codebase too.” are not ethical. The complete copy will soon get too many issues to count: reputation loss, app store or google play removal, legal notices, etc. We do not wish that to anyone (ourselves included).

4?? Software Projects with No Potential Growth

We are not demanding app owners or clients to guarantee the success of a developed product. I faced some examples where the business plan was described as “I hire your team to develop an app, we publish it and then it goes on its own. Haven’t planned any marketing, presales, or strategies ahead. Figuring out along the way is no big deal, right?”?

Well, wrong. Software development is more than code. I always like to say that we work on solutions because we have something to solve. And when we do we have to show it, promote it, and make it visible to the right audience.?

A lot of effort going to waste is probably the biggest fear of mine. Doing projects as though they are my own requires a solid plan and certainty.?

5?? Gambling and Illegal Activity?

Industries that we cover are vast as you can see on the chart. And if you are interested, the case studies show that we deal with many types of apps and software development services.?

Lately, we had more dev tools and management systems. The industries that don’t meet our values are gambling, porn, drugs, and any harm-related applications.?

Incora developed some interfaces for entertainment (mainly gaming). Like this GameSDK, a tool to incorporate blockchain technology into mobile games. But it’s the assisting software and tools that can be incorporated or embedded into the environment not the games themselves.?

Quick Sum Up

The world with AI and machine learning scares me less than the world where people lose values and brand trust. To succeed in a highly-competitive business, having a clear brand purpose is essential. With more than 70+ projects behind we established what’s a so-called red flag for us in development.?

Do you agree that saying “no” is sometimes more considerate??