5 Captivating Customer Video Examples That Boost Sales
Customer videos, like?video reviews and video FAQs,?increase online sales?and drive conversion for eCommerce brands.
For one, they’re an engaging way for shoppers to learn about new products.
Secondly, the videos can be personalized to meet shoppers’ needs.
Most importantly, customer videos put real people front and center.
All of which help online shoppers feel?confident?in making a purchase decision.?
In this article, you'll learn:
What Are The Advantages of Customer Videos?
By featuring?video reviews?on?product pages, brands build trust and credibility with online shoppers.?
Video FAQs,?on the other hand,?eliminate barriers to buying by addressing common customer questions.?
Remember: customer videos can be more than just reviews or FAQs.?
By tapping into the voice of real customers, you can produce tons of videos that?boost eCommerce sales, including?video stories,?unboxings?and?testimonials.
Here are 5 Examples of Customer Videos That Drive Sales
Video Review
The power of video reviews is that they’re authentic and trustworthy. They might even be a little messy, but that’s why they’re effective. They’re?real.
Click below to watch Jovito’s authentic review of a ring light.
Video FAQ
Video FAQs give shoppers the information they need to make confident purchases fast. When paired with reviews, video FAQs can be the tipping point that gets shoppers to buy.?
Click below to watch Veet answer a common customer question.?
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Video Story
Video storytelling is everything in eCommerce marketing because it resonates emotionally. Personal video stories from real people have the power to connect with viewers and influence their decisions.?
Click below to watch a UCLA student tell their experience on video.
Video Unboxing
Customer unboxing videos are great ways to showcase genuine reactions to new products. They provide shoppers with a firsthand look at the packaging and quality, authentically fostering trust and influencing buying decisions.?
Click below to watch Jennifer unbox a pair of brand-new sneakers.
Video Testimonials?
Video testimonials?showcase real customers sharing their experiences and satisfaction with a product, service or brand. Testimonials are social proof gold that helps build credibility for viewers.?
Click below to watch Felipe’s video testimonial at the CX Strategies Summit event.
Video Technology Makes Producing Customer Videos Easy
?By leveraging the power of customer videos, eCommerce brands will build trust, engage their audience, and influence purchase decisions among shoppers.?
Investing in video technology, like StoryTap, makes the entire production process seamless.?
StoryTap is a?video platform?that automates customer-powered videos, helping eCommerce brands sell more faster.
Book a demo?with us and see how technology makes video production easy.?
The article first appeared on the StoryTap blog at: https://storytap.com/blog/customer-videos-examples/