5 Cannabis Marketing Insights

1. Calls to action for WeedMaps reviews should be front and center on all branded materials.?

Whether the call is distinctively placed on the exit bag or verbally requested by the delivery driver after a successful transaction. Although there are restrictions on how you can incentivize reviews, you can have internal incentives for delivery drivers that are mentioned in positive reviews. Positive reviews can be a strong endorsement for a dispensary and can help to build trust with new customers. In order for a new cannabis delivery service to break into the midpoint, they should target at least 20 - 30 new reviews a month. Ohana Gardens and Norcal Holistics are extremely popular and dominate WeedMaps reviews than other cannabis delivery services in the area. Essentially these two services compete with each other for customer engagement and the rest of the services lag behind.

2. Your inventory selection and campaigning should be focused on flower and edibles. Weekly and daily deals and promotions should be heavily geared towards flower and edibles.

Additionally, successful customer loyalty programs can include flower and edibles as rewards. We can infer consumer demand specifically for cannabis delivery services by analyzing their current inventory. Cannabis delivery services are mostly stocking packaged flower and edibles in their inventory. Vape carts and concentrates are carried but not in a wide selection.

3. Consumers typically expect to pay $20 - $30 for 3.5g flower (pre-tax). Promotion campaigns and competitive pricing at this point with white labeled flower would yield consistent sales.

Additionally, there is a good segment of consumers who regularly or occasionally spend above that price category as the chart is skewed to the left. We can clearly observe that Ohana Gardens and Norcal Holistics price histogram for 3.5g flower peaks at $25 - $30 and $20 - $25 respectively.

4. New brands or white label brands for packaged flower should pursue a branding strategy similar to Big Tree, Pacific Stone, and Stiiizy.

Big Tree, Pacific Stone, and Stiiizy share the following branding strategies:

• They use modern and minimalist design, with a focus on bold typography and high-quality imagery.
• They use a similar color scheme, featuring shades of green and blue, which creates a calming and natural atmosphere.
• Packaging, social media, and website prominently displays its brand name and logo at the top.
• Their websites all have a strong focus on their products and use similar visual elements to draw attention to them, such as prominent call-to-action buttons, product labels, and packaging shots.
• Their websites all have a section dedicated to education, providing users with information about their products, manufacturing processes, and industry insights.
• Their websites have a store locator feature, which allows users to find nearby retail locations that carry their products.

Furthermore, our research into cannabis distributors and wholesalers indicates that brands similar to Pacific Stone enjoy a healthy margin with $9 per 3.5g package wholesale and retailed for $20 - $25.

5. New brands or white label brands for edibles should pursue a branding strategy similar to Kiva Confections, Kanha, and Smokiez.?

Kiva Confections, Kanha, and Smokiez feature the following branding strategy:

• They use a modern and minimalist design, with ample white space, clean typography, and high-quality images.
• They use a similar color scheme, featuring pastel colors like pink, green, and blue, which create a soft and calming atmosphere
• Packaging, social media, and website prominently displays its brand name and logo at the top.
• Their social media and websites feature high-quality images of their products and use a similar approach to showcasing their offerings, with a grid layout and detailed descriptions.
• Their social media and websites all have a strong focus on their products and use similar visual elements to draw attention to them, such as prominent call-to-action buttons and product labels

Looking into cannabis distributors and wholesalers indicates that brands similar to Kiva Confections enjoy a healthy margin with $5 per package wholesale and retailed for $15 - $25.?

Digging deep into the cannabis consumer market and analyzing the wholesale cannabis market can provide you with insight in how to market best. Whether you are a cannabis distributor or a cannabis retailer, we can provide you actionable intelligence so that you can build an effective strategy. Each cannabis business operates under highly varied conditions, have unique sets of resources available, and attract their own archetypes of cannabis consumers. Information like this can help you understand how to stock your inventory, who and how competitors are garnering reviews, and what goals are realistic or likely. Experts at Be Green Legal tap into several data sources and perform timely analysis that enables our clients to make informed decisions.

Find out more information about our services on our website or contact us today for more insights into your cannabis business.