5 Call-To-Action Tip For Hook, Line, And Sinker Marketing

Call to actions are the back-bone of marketing. Newsletters, services, products and what have you. Doesn't matter what you trying to sell, if your call to actions arent done right, you lose potential customers.

Have you been tracking your marketing campaigns? You know your audience see it but they don't click the CTA. What you need is to re-evaluate your copy.

Here are 5 tips to help your marketing capture more click-through rate; hook, line, and sinker

Take advantage of the fear of missing out (FOMO)

I recently wrote an email copy for a client and it had one of the best conversion. Over 90% of the total email subscribers registered for the event.

What was the trick? Though I used more than one, the FOMO was the most effective. You see, these are probably CTA's you see every time in your mail but you fail to realize it. How many times have you gotten an email stating limited copies or sits for events? or when e-commerces offer discounts that expire in a few days.

A prospect might not necessarily want to ignore your CTA, but might want to leave it for later. A delay that is dangerous because he/she will most likely keep postponing. However, when you use the FOMO technique, you aren't only getting instant clicks but also more clicks. The psychology simply says "hey, this is a one time offer, you really want to miss this now? you may never get this opportunity again"

Know your devices

Though common knowledge, it's still worth mentioning. Google and even social media ads allow you to be device-centric with your ads. This means you could choose which device each of your ads appears on. How does this help your CTA? customers making enquiries with their mobile phones are most likely looking for quick service/results. They aren't looking for more information, they are looking for how to buy. However, people browsing on tablets or desktop are most likely still in the research phase of their buying decisions. Using CTA's such as "call now to order" for mobile devices and a "free consultation" on desktop will certainly increase your click-through rate.

Show numbers when possible

Cost per click Ads are probably one of the best gifts for digital marketing. It shows you only get to pay for interested buyer clicks. However, there is a fatal flaw when you don't show enough information on your Ad. Imagine displaying an ad that offers 20% off a best seller on your website and your clicks still don't buy? why would they click on your Ad if they weren't interested in buying? the answer would be that they were interested but probably didn't like the product or the price was above their budget. To reduce such mistake and also increase your CTR, you should consider showing numbers on your Ad whenever you can. Show the price in number and just how much your off is removing. This would increase both conversion and CTR.

Give the prospect a reason to say YES

As long as you are not running a none-profit organization, we can safely assume you are all for yourself. Why wouldn't you? you a business, you want to make profit. Thing is, so are your prospect. They are for themselves and would only say yes if you give them a reason to.

See it as trade by barter, they give you money you help them solve a problem with your product or service. As you have guessed, flat out telling them to come buy this isn't going to do much. What you can do, however, is tell them a story. Why? because "facts tell, but stories sell". List all the effectiveness of your product all you want, if you aren't giving your prospect a reason to say yes through concise intention, you will lose them.

Pull your prospect heartstrings

Again I say, "facts tell, stories sell". Yes, your story or that of a previous client can get your prospect looking for where to click.

Bonus Tips

Use strong verbs to start your CTA's such as "shop" "buy" "download" "subscribe" "find out how" "fill out a form" and more

Hire a copywriter to help you create one. I'm more than happy to help.