5 Business Issues You Can Resolve with a Virtual Assistant
I talk to a lot of entrepreneurs and business owners about the kinds of issues a VA can help them handle. Social media, admin work, and e-mail marketing generally top the list. But I’ve found that being successful with a virtual staff requires a lot more than just a laundry list of things you want to delegate. In fact I focus on 5 issues that you need a more robust strategy to address;
- Online Visibility
- Innovation & Adaptability
- Maximizing Productivity
- 24/7 Presence
- Lead Generation
Having high online visibility is a result of a clear, well defined digital marketing strategy. The beauty of today’s digital marketing is that it takes full advantage of new technology and internet-based platforms. While many people are familiar with a few online platforms from their personal use of social media, to optimize your digital marketing efforts, you really need special experience and uncommon skills.
Instead of learning how best to market online, you should hire a VA who is both adept at this work as well as this work being their top priority. For many business owners, finding time to be consistent with digital marketing is a fatal flaw. Additionally, digital marketing is much more data rich, allowing for quicker and deeper analysis of trends impacting your business.
An expert VA, will also have the ability to easily come up with innovative ideas and strategies to keep your business on the cutting edge. I know from my experience that the busier I get and the more I get used to tools to manage my businesses, the more I get stuck in routines. I lose interest in what’s new and that can cost me if I fall behind the tech curve. Having a VA focus on looking for and implementing new technologies will improve your businesses adaptability.
As your business grows, you will become more tangled with tasks that need your immediate attention. Most entrepreneurs struggle to cope with the increased workload that comes with increased success. Many also become overwhelmed by simple tasks and take away from focusing on the core business that got them into this in the first place. With a good VA, you will be able to delegate mundane, routine and manual tasks to free up your time to focus on your core and maximize your productivity.
Hiring VAs that are located in different time zones will also give you more of a 24/7 business presence & availability. A wider market appeal, quicker response times, stronger engagement and exponential growth only come when you can have work done outside the hours you work. For me one of the coolest things about having staff on the other side of the planet is that when I sleep the business is still going. And when I wake up, things have already been completed. It really adds a daily sense of accomplishment and lets me sleep much easier.
Lead generation is essential to every business. To grow your customer base and generate even more revenue, you will need to qualified leads, engage with them, and convert them to paid customers. Having a VA handle a big chunk of your prospecting, lead nurturing, and sales management, will end with a huge payoff… higher quality leads and even higher quality sales.
When I launched my first business I did it all myself. And I didn't get very far. But once I outlined my strategy around solving these issues, it made it easy to hire the right people to plug into each need and watch them grow my business for me. Hiring expert virtual assistants will do the same for you!
Daniel Meyer heads both Sonic Analytics and Sonic Virtual Staffing, sister companies that deliver both data analytics solutions and virtual staffing to businesses in the United States and the Philippines. With over 20 years in Big Data and Virtual Staffing, Dan is one of the most sought-after public speakers in Asia and offers big data coaching and analytics training seminars on both sides of the Pacific.
Sonic Analytics(www.sonicanalytics.com) brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized organizations looking to enhance their data-driven decision-making capabilities.
Sonic Virtual Staffing (www.sonicva.com) brings virtual staffing solutions like graphic design, social media management, bookkeeping and specialized virtual assistants for authors and professional speakers to small and medium sized organizations looking to scale on a budget and looking for 24/7 staffing options.
When not training current and future analysts, you can find Dan championing the use of analytics to empower data-driven citizenship by volunteering his expertise with schools and non-profits dedicated to evidence-based social progress.