5 Branding Pillars That Will Make You A Real-Life Superhero

To craft a story that resonates beyond boardrooms....

You need to identify these 5 heroic pillars that make you a real-life superhero:

→ Origins: Where did you come from and how did it shape your perspective of reality?

→ Superpower: What are you uniquely gifted at? What is something that is easy for you that might not be easy for others? What kind of advice do people most often seek from you because you're naturally good at it?

→ Conflict: What is a (relatable) challenge that you can share with others. (Hint: What have you been through/experienced, and overcome, that most have not?).

→ Breakthrough: What is your defining moment? What is that 1 moment in your life that unlocked a new-found level of self-respect? A moment that led you to level-up. It could be a win, loss, accomplishment, failure, setback, crossroads.

→ New Normal/World: What are the lessons you’ve learned after crossing the threshold? Explain your transformation, everybody loves a transformation.

Here’s an example from your favourite superhero movie (or mine rather), Spider-Man:

1. Superpower: Bitten by a genetically modified spider, Peter discovers enhanced strength, agility, and a "spider-sense," donning a suit and web-shooters to become Spider-Man.
2. Origins: Peter Parker grapples with responsibility after the death of his Uncle Ben.
3. Conflict: The Green Goblin's emergence challenges Spider-Man to balance superhero duties with personal and academic life.
4. Breakthrough: Spider-Man overcomes the Green Goblin, but the victory is marked by the tragic death of Gwen Stacy.
5. New Normal: Despite the loss, Spider-Man embraces responsibility, becoming a symbol of hope as the city rebuilds.

Now it’s your turn to become a real-life Superhero and create the narrative of your heroic story! (Before others create a narrative for you)

We all have a story to share, it simply needs to be defined, embraced, and communicated.

Let me help you do just that.

Send me a DM with the word 'Brand' or send through an enquiry at [email protected] and let's have a chat.

Don't be the world's best kept secret.