5 Books EVERY Salesperson Should Read In 2022

5 Books EVERY Salesperson Should Read In 2022

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These aren't just any sales books here...

These are books that every salesperson should read, they cover the BEST concepts, methods and strategies that the most successful salespeople use.

From emotional intelligence, negotiation, prospecting, pipeline building, closing, rapport, everything is covered in these 5 books.

If you haven't read these yet we'd highly recommend adding them to your Amazon basket today. We've also got some extra book recommendations at the end as well.

We'd also love YOUR recommendations for must-read sales books, so add them into the comments!

Let's dig in...

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BOOK 1 - Sales EQ by Jeb Blount

How ultra high performers leverage sales-specific emotional intelligence to close the complex deal.

Sales EQ?begins where?The Challenger Sale, Strategic Selling,?and?Spin Selling?leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level.?Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace.

Sales EQ?arms salespeople and sales leaders with the tools to identify their most important sales specific emotional intelligence developmental needs along with strategies, techniques, and frameworks for reaching ultra-high performance and earnings, regardless of sales process, industry, deal complexity, role (inside or outside), product or service (B2B or B2C).

BOOK 2 - High Profit Prospecting by Mark Hunter

Powerful strategies to find the best leads and drive breakthrough sales results.

In?High-Profit Prospecting, author Mark Hunter shatters six self-defeating myths about the art and science of finding customers to fill your company's new-business pipeline. Challenging the idea that prospecting is obsolete, Hunter describes a threefold process of preparing for success, using technology to your advantage, and identifying and reaching the right people.

Hunter teaches you how to: Stay motivated--the battle is won or lost in your head - Prospect without being a born salesperson - Master seven tactics for hitting your strategic targets - Identify who is a viable prospect--and who isn't - Tailor your pitch to the customer's needs and time-table - Use voicemail and other communication tools to your advantage - Make social media work without wasting time - Prospect large companies and C-suites Blending insights with practical advice on emails and telephone scripts, when to make phone calls, and using referrals to your advantage, this book will teach you how to hone your strategies and ask the right questions to generate success.

BOOK 3 - Sales Secrets by Brandon Bornancin

This book is the ultimate playbook from hundreds of sales experts on their top secrets to increasing your sales no matter what you sell or who you sell to. For the last two years, Brandon Bornancin has interviewed hundreds of world-class sales performers for his podcast “Sales Secrets.” The guests range from infamous celebrities like Gary Vaynerchuk, Jordan Belfort, and Ryan Serhant to legendary sales performers like Heather Monahan, Trish Bertuzzi, Anthony Iannarino, Jeffrey Gitomer, Jarrod Glandt, and others.?

This book contains the secret strategies, tools, and tactics that you won’t find anywhere else.?

Written by Amazon’s #1 Best-Selling Author and the host of the top-ranked sales podcast,?“Sales Secrets”, Brandon Borancin (Founder & CEO of Seamless.AI), interviews the world’s best sales experts and gives you their #1 secret to sales success.??

BOOK 4 - Selling From The Heart by Larry Levine

In this powerful book, Larry Levine challenges modern myths about how to approach buyers and close the sale. He deftly shows you how, in a world suffering from information overload and technology fatigue, sales professionals who demonstrate authenticity and empathy gain an unbeatable competitive edge.

Selling From The Heart is powerful, refreshing, and…authentic! Larry Levine and this new book are a breath of much-needed fresh air. He’s the most honest social selling expert in the business, and this book is exactly what sellers need today. Larry shares wisdom from his years of successful experience, with both blunt truth and effective advice. You will love his writing style, stories, and most of all, the increased sales from implementing his advice!

BOOK 5 - The Only Sales Guide You'll Ever Need by Anthony Iannarino

The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.?Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom.?Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century:?Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best???

The answer is simple: it's not about the market, the product, or the competition-it's all about the seller. And consequently, any salesperson can sell more and better, all the time.?Over twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions

Those 5 books should be on the shelf of every sales office out there and the bookshelf of everyone working in sales.

If you've read all of those already, we have some extra recommendations for you as well:

Ok so now imagine a sales conference where ALL of those author were speaking (and even more sales authors were speaking there as well).

You won't find any events that have all of those experts speaking at apart from one...

Imagine no more, because in September OUTBOUND Sales Conference is back in Atlanta and virtual and it is going to be the BIGGEST sales conference of 2022.

Plus we have a special discount code that you can use for you or your team (DAILY10)

You'll want to be there, you'll want your sales team to be there, but if you don't book fast tickets WILL sell out (they sell out every year).

See the full agenda of all the speakers and grab your ticket here - https://outboundconference.com/

(Make sure you check out the VIP tickets, only a few left but packed with SO MUCH value it's insane)

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Kendra Lee

President at KLA Group | Revenue Generation Sales & Marketing Authority | Author | Speaker | CALL 303-741-6636

2 年

These are all classic sales books not to be missed.

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Mark Johnson (MJ)

Family Man | Entrepreneur | Founder | Mentor | Coach | CRO | RevOps | GTM | Helping Startups and SMEs grow and scale with simple and smart technology | BPO/ITO/RPO | OffShoring | Let's connect!

2 年

Power Base Selling by Holden and the new version are classics. I’ve used his methods at my core for 40 successful (by many measures) years. Still works. All above books are certainly complementary.

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CHESTER SWANSON SR.

Next Trend Realty LLC./wwwHar.com/Chester-Swanson/agent_cbswan

2 年

Thanks for Sharing.

Bill Blett

Vice President, Regional Director at CareCredit, a Synchrony Solution.

2 年

This are all excellent books from great authors but IMHO any list that does not include "New Sales Simplified" by Mike Weinberg is incomplete

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