5 Of The Best Ways To Strengthen Your Customer Relationships
Nate Anglin
CEO @ Skylink Group - Optimizing Global Nose-to-Tail Aircraft Mx Material Needs | I Help Empower B2B Leaders to Reduce Overwhelm, Boost Team Effectiveness & Reclaim Their Greatest Investment—Time.
Gary Vaynerchuk has said he gives 51% more in the relationships that matter to him.
The same goes for your customers. You have to give them more than what they expect in return. You have to overpromise and over-deliver.
To deepen your customer relationships, improve how you do the following:
Excellent communication.
Everyone craves incredible?written and verbal communication.
They may not know it, but when you can clearly, concisely, and respectfully deliver a message, it goes a long way. It's also the antidote to miscommunication.
Fast responses.
Everyone loves quick replies.
Have you ever received a message that said, "we'll reply within 24-hrs" and instantly became disappointed?
Find ways to deliver fast responses.
Genuinely care about your customers.
Great relationships are built upon trust and understanding.
Learn about your customer's lives. Remember key details and regularly check in with them on how things are going.
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Recently a client of mine had a baby. So I requested the Dedicated Account Manager to send him baby gifts across the world. He loved the gesture.
Genuinely care about them, and they'll care about you.
Help them in meaningful ways.
Everyone wants and needs help.
If your customer is struggling with something, or you know they get frustrated when something happens, help them overcome their challenges.
Nobody likes to feel stuck.
Create immense value.
A great sales organization delivers enormous value over its product or service price.
Seeks ways to over-deliver. Always surprise your customers with what you provide.
You also need to be an expert in your domain.
If you can figure a way to deepen the relationships with your clients, you'll have a friend who purchases forever.
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