5 Best SEO Tools in 2024

It’s a little tricky to determine exactly what to look for in a great SEO tool in 2024, but there are some things you can think about. The most important one is the keyword research. The more comprehensive it is, the better the tool.

There’s also the way competitive analysis is performed, how backlinking analysis works, or if it’s even included, whether can it detect backlink loss, and other great things such as rank tracking, content creation, and optimization, etc. So, here are some tools that might prove to be the best in 2024.

1. SurferSEO

It’s one of the best tools for optimization. It can help improve your website’s ranking because it gives you an analysis of the competitors' pages and your content. You get a comparison with what you’re making and the top-ranking pages for the provided keyword.

This particular tool considers the content's length, the keywords' density, the backlinks, and the metadata. You just enter the target keyword, and the tool provides a report with insights for SEO such as the ideal count of words, the use of keywords, and other structural elements to optimize the content. Here are some great Surfer features:

• Data-driven optimization: It comes with a great content editor that gives you feedback on your written content in real-time. You get the optimal word count, keyword usage, etc. It also helps you by providing outlines and ideas for your content.
• SERP analysis: Another great feature is the SERP analyzer that compares your content with top-ranking pages, and gives you insight on what makes these rank so well. This tool gives you the reasons why something is ranking so high.
• NLP analysis: Natural Language Processing is integrated into the analysis to understand the context and the meaning of the content. Based on that, you get suggestions on how you can improve readability and relevance on Google.
• User-friendly: It’s fairly intuitive and accessible to people who are still new to SEO. The tool provides collaboration capabilities so that a team of writers can work together easily when creating compelling content.

2. Semrush

As one of the all-in-one SEO tools, Semrush offers extensive competitive analysis, some great marketing tools, and like other tools, very good keyword research capabilities. In comparison to other tools, Semrush is a great choice for businesses that want to approach digital marketing holistically. Here are some features:

• All-in-one tool: Semrush gives more than just SEO, it’s great for business because it offers social media management, competitive research, and content marketing. With it, even a rookie can become a master of digital marketing.
• Keyword research: They have an enormous database with keywords counting in billions, so you get a detailed analysis and suggestions of long-tail keywords and other variations.
• Competitive analysis: This includes the overview of the domain and a comparison with multiple domains at the same time. You get insights into how competitors are performing, and you get insight into different traffic metrics.
• Advertising research: You can get the research and analysis of the competitor's campaigns. The tool can provide insights into the budget, the metrics, and how you can optimize your ad strategy.
• Content marketing tools: Semrush offers tools such as the Writing Assistant where you have real-time recommendations while you write, and you can audit your content and optimize it more.
• Linking strategy analysis: You can compare your backlink profile with the ones of your competitors, and you can identify opportunities for new backlinks. There’s also a possibility to audit your backlinks.
• Extra features: You can use Semrush to monitor your brand mentioned across the web, and you can use it to analyze the industry and niches.

3. Ahrefs

Ahrefs is one of the old-school tools for SEO, it provides extensive backlink analysis, and updates on rankings daily, and the tool is great for content exploration. Here are some of the more distinguishable Ahrefs features:

• Backlink analysis: They have the most updated and probably largest database of backlinks. You can get insight into any backlink profile of any website. Also, the tool offers charts to help visualize the growth of backlinks to a website.
• Content exploring: You can gain insight into the most highly shared and popular content online related to any topic based on keywords. Also, you can analyze the keywords that are used by users and not by competitors.
• Site exploring: There are organic search reports for your website, and there are paid search reports. You can get the data on how the traffic is distributed and how and why it’s the way it is for a certain website.
• Rank tracking: The one thing that distinguishes Ahrefs from others is the daily rank updates. You can monitor the performance of your keywords daily, and you can see the trends in nice visualizations.
• Site auditing: This tool can tell you what you can improve on your website regarding its health, and different technical SEO issues. It’s clear, and it helps you improve it easily.
• Keyword exploring: Ahrefs offers unique click metrics per keyword, not just the search volume. There’s also the capability of identifying the topic for different keywords and you can consider some wider content strategies.
• Real-time notifications: When you use Ahrefs you can set up the feature to get notifications when you lose a backlink, when your website is mentioned on the web, when there’s a new backlink, etc.

4. AnswerThePublic

AnswerThePublic provides a great visual representation of data. There’s also a consumer insight focus, and you can see the query categorization, but the main focus is on the visualization. That’s why AnswerThePublic is great, and here are some features:

• Question visualization: The best thing is that you can see the keyword data visualized. There are questions and search queries displayed as a mind map. So, you can understand it all easily.
• Search data in real-time: This tool provides the data in real-time, directly from a search engine. So, you get insights into the questions and phrases people are using at that moment.
• Query categorization: The queries get sorted alphabetically, by type, i.e. questions, prepositions, etc.
• Localization: One thing that distinguishes AnswerThePublic from other similar SEO tools and makes it one of the best is localization, where you can use the insights to tailor your content to specific locations.
• Free-to-use: Probably the best thing for people looking to get into SEO is the fact that you can use this tool in a limited manner, for free.

5. Keyword Hero

There’s one unique ability of Keyword Hero that sets it apart from the other similar tools, and that’s to restore the so-called ‘not provided’ keyword data and correlate it to the detailed session behavior, so it’s great at in-depth keyword analysis. Here are the other features:

• Connection of session data: This tool connects keywords to sessions and gives you insight into how a user behaves based on a specific keyword. You gain insight into bounce rates, session length, and the conversion rates for each keyword.
• ML algorithms: The tool uses ML algorithms to match the previously mentioned sessions with the keywords. It means that you get an incredibly high accuracy in restoring the keyword data and comprehending the intent of the users.
• Segmentation: You can understand the data on keywords by segmenting it based on the location the type of device the user is using, and the user demographics. This can help you create a strategy that specifically targets something, and make it more personal.
• Ease of use: It’s great for beginners. So, if you don’t know much about setup and maintenance, you don’t have to worry. It’s pretty straightforward.
• Free up to 2,000 sessions: One of the better reasons it’s one of the best 5 SEO tools in 2024 is that it comes free for up to 2,000 sessions. It’s a great way to learn something good and gain practice in the SEO world.

Conclusion

These are the 5 best SEO tools in 2024, but you should feel encouraged to look into more detailed factors when choosing the right tool for you. Now, it might be best to look for a tool that integrates AI and ML and try to see if that’s a good fit for you.