5 of the Best Marketing Certifications for Professionals to Consider in 2021
William Jepma ??
WorkTech Editor, Analyst, and Media Strategist @ Solutions Review | ERP, Automation, Martech, Cybersecurity
Marketing and CRM professionals are some of the most important figures in a company’s success. Their understanding of target audiences and relevant technologies can be a deciding factor for a company’s product breaking into the mainstream. But with the market constantly changing and evolving, it can be challenging to stay on top of the newest developments or break into the market. Aspiring and active digital marketing professionals alike need to educate themselves to develop or maintain their expertise.
With this in mind, our editors have compiled a list of the best marketing certifications from leading online professional education platforms. The certifications listed offer students the training they need to develop and improve their digital marketing skills, advance their careers, and stay on top of the newest tools and trends. This is not an exhaustive list but a collection that spotlights some of the best marketing certifications online available from trusted institutions.
Note:?The programs are listed alphabetically by the provider and certificate title.?
The Best Marketing Certifications for Professionals
Certificate Title: Digital Marketing Specialization
OUR TAKE:?This six-course online program is taught by four industry experts and provides marketing beginners with a thorough overview of the latest and greatest marketing skills they'll need to kickstart their careers.
Platform:?Coursera
Description:?Offered by the University of Illinois at Urbana-Champaign, this comprehensive course will teach aspiring marketers all about digital marketing analytics, search engine optimization (SEO), social media marketing, 3D printing, and more. Students can complete the course in 8 months with an approximate time commitment of 5 hours a week. Students who complete it will receive their certificate alongside an in-depth understanding of the digital marketing landscape, tools, and the strategies needed to succeed.
Certificate Title: Salesforce Fundamentals Specialization
OUR TAKE: Best suited for Salesforce beginners, this course will guide students through the fundamentals of the Salesforce platform and equip them with the skills and tools they need to implement it in a business.
Platform:?Coursera
Description:?Students who take this 3-month course will walk away with the knowledge they need to manage and model data, create reports and visualizations, automate business processes, navigate around and between the Lightning and Classic Salesforce interfaces, integrate Salesforce into an organization, and more. The course is taught by Stephane Muller, the Director of the University of California, Irvine's Business & Technology Programs.
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Certificate Title: Salesforce Sales Operations Professional Certificate
OUR TAKE:?This beginner-level course consists of four courses designed for anyone looking to learn about the sales and CRM tools available in the Salesforce ecosystem.
Platform:?Coursera
Description:?Over the course of this program's four courses, students will learn how to build reports, charts, and dashboards in Salesforce; be able to explain how a CRM platform can help improve sales, marketing, and customer service efforts; use the Salesforce Sales Cloud Lightning toolkit to manage accounts, products, quotes, and contracts; and more. By the time the course ends, learners will have developed a portfolio that highlights examples where they had to leverage Salesforce tools to improve the productivity of a sales team.
Certificate Title: Become a Digital Marketer
OUR TAKE: Designed for students looking to start a digital marketing career, this introductory program will equip students with the real-world experience skills needed to succeed in their careers.
Platform:?Udacity
Description: Udacity has collaborated with industry leaders like HubSpot, Google, Facebook, Hootsuite, and other brands to develop a program that will equip students with a 360-degree view of digital marketing. Students who enroll in this course will learn about content marketing, social media marketing, SEO optimization, ad campaigns, analytics, email marketing, advertising on social media, and more. There are no prerequisites for this course, and students who commit 10 hours a week to the program can expect to finish it in approximately 3 months.
Certificate Title: Become a Marketing Analyst
OUR TAKE: If you're new to marketing and data analysis, this program is designed for you. Students can expect to learn the foundational marketing and analytics tools to help them advance in their careers.
Platform:?Udacity
Description:?Learners that enroll in this introductory course will learn to collect and analyze data, model various marketing scenarios, apply basic design principles to create meaningful data visualizations and build models to communicate findings with popular apps like Tableau and Google Analytics. The course has no prerequisites and includes all of the content curriculum students will need.