5 Best Fashion Multi Vendor Marketplaces In India

134.2 billion in 2020 to $712.9 billion in 2022. Yes, this is the predicted jump of revenue in the ecommerce fashion industry. Isn’t that exciting and profitable? Hell yeah!

Do you want evidence on how to make huge revenue in fashion ecommerce? So, let's explore top 5 multi vendor marketplaces who are - 

• Breaking their yearly sales records and expectations
• Acquiring more returning customers and purchases.

Hop on to know about - what growth tactics they used and how they implemented the same?

List of Top 5 Fashion Multi Vendor Marketplaces In India

1. Myntra

It is India’s largest online fashion marketplace that sells 15000 products offered by 1000+ vendors.

4 Success Strategy of Myntra 

• Logistics partners that deliver 9,000+ pin codes.
• Use of coupons, discount codes, vouchers, 30 day return offer, free and fast delivery.
• Mobile App creation using best marketplace builder.
• Search feature and product categorization for easy shopping. 

2. Amazon

An online shopping marketplace, launched in America and runs a franchise store in India. It offers books, fashion items, electronics, home decors etc.

6 Success Strategies used by Amazon

• Frictionless online experiences and easy web navigation.
• 2-days, 1-day, and same-day delivery options. 
• Offers like free shipping, rewards points on amazon pay, early access to deals, for Amazon prime members. 
• Mobile App for smartphone buyers.
• Information Rich product pages.
• Multi-lingual support for regional users like Hindi, Malayalam, etc.

3. Flipkart

Flipkart is the only Indian marketplace that ships 4000+ cities and has a network of 5000+ vendors.

6 Simple Techniques Used To Earn Regular Customers

• Fast loading website that loads quickly on mobiles, desktops, and tablets.
• Conversion friendly homepage with categorization(like deals of the day, best selling, etc), menu bars, sliders, and widgets.
• Informative product pages with product ratings, reviews, FAQs, and vendor comparison options. This prompted sales.
• Launched successful campaigns like big billion days, Flipkart fashion sales. 
• Cash on delivery support and online payment support to cater to different customers generations.
• Loyalty reward programs, super coins, free delivery, early access during sales and shopping festivals, exchange offers, priority customer service, etc to increase Flipkart Plus membership.

4. Koovs

A popular multi vendor marketplace that hosts 70+ fashion brands and delivers to 1500+ cities in India.

5 tricks used by Koovs that boosted Customer Retention Rate

• Heavy deals, vouchers, and discounts ranging between 50-90%
• Fast shipping service(2-4 days ) that boosted customer satisfaction.
• Variety of payment options(offline and online) to customers.
• Mobile app to give a fast shopping experience.
• High converting website design with pop-ups and call to action buttons.

5. Ajio

An online fashion retail marketplace which is owned by Reliance Retail. It has 100+ fashion vendors selling affordable products to the Indian population.

6 strategies that skyrocketed Ajio’s revenue Growth

• Shipping to 15000+ pin codes in India.
• Unavoidable festive discounts, purchase points, and 30 days return policy to retain customers.
• Consistent social media promotion on Facebook, YouTube, and Instagram.
• Easy site navigation, search bar widget, and one-click checkouts for a fast shopping experience.
• Call to action buttons on maximum pages.
• Upselling and Cross-Selling functionality

Build Your Fashion Marketplaces: Find out What exactly you need to create a successful store 

I suppose you have got the answer on - how to grow your fashion store?. 

The only thing left is:

1. How to choose the best marketplace builder? 
2. How to build your marketplace with minimum cost and coding knowledge?

Let’s dive in.

How to choose a marketplace builder?

Here is the list of features you should check before buying a multi vendor marketplace software

• Integrated Shipping solutions: Gives you the freedom to deliver your products to the locations you want to reach. 
• Delivery Tracking and Scheduling: Both customers and vendors can track their orders and shipping.
• Inbuilt Payment Gateways: This should include all the payments channels such as- mobile wallets, net banking, EMI, credit cards, etc
• Multi Vendor Management: Give you the flexibility to monitor thousands of fashion vendors on your dashboard, where you can see their orders, inventories, listing, and performance.
• Individual Dashboard for Vendors: To lessen your daily burden, you can allot a unique vendor dashboard. With this, they can update products, complete orders, process payments, and manage delivery, on their own.
• Notifications Feature: Want to convert buyers with a personalized shopping experience? Let notifications do the job. They come in 4 forms- SMS, emails, web alerts(on desktop), and push(on the app). Make sure your best marketplace builder supports the feature.
• Integrated Marketing tools: How will you attract new customers online? Through online marketing, discounts, and freebies (like free delivery, free samples). Always enquire about the presence of marketing tools, before finalizing a multi vendor marketplace builder.

How to build your own marketplace with minimum cost and coding knowledge?

• Buy the best marketplace builder (consider the steps above).
• Purchase a domain name.
• Select a readymade, customizable theme from your ecommerce website builder. Customize the theme according to your preferences.
• Create important pages, menu, sidebars, and home page.
• Upload information on the product pages. Like images, prices, descriptions, and other details.
• Integrate shipping and payment solutions. Display social media icons as well
• Test the website before making it live. 
• Launch the website and start marketing.

Final Takeaways

It’s unfair to give credit to funding behind their success. Having a fully optimized marketplace is equally important to grow sales. They are successful because they have invested in making their online store customer friendly. And you are lucky, as you have access to their strategies, which they might not have in their time. 

Here are 5 bonus tips to end this blog on an energetic note

1. Create a mobile friendly ecommerce marketplace.
2. Enable multiple payment modes and wallets.
3. Integrate social media icons to promote product sharing.
4. Use customer rating and reviews on each product page.
5. Offer free gifts, free delivery, discounts, loyalty points, to maximise sales. 

Ready to set up your multi vendor marketplace? Pick up a powerful, feature rich ecommerce website builder to begin the journey of online selling.