5 BEST DIGITAL MARKETING PLATFORMS TO HELP GROW YOUR BUSINESS
Do you wish to increase sales and enhance your marketing initiatives? If your response was "yes," then you're in the correct place!
The range of digital marketing platforms is endless in 2023. We've therefore outlined the top 5 platforms that you ought to incorporate into your company to help you live a little easier.
Businesses often struggle with wanting to revamp their marketing strategy but not knowing where to begin.
By enabling you to design and track campaigns, expand your audience, and target people who are likely to be interested in your business, using this list of platforms will set you on the correct path.
GOOGLE ADS
You may market your company, drive more people to your website, and aid in the sale of your goods and services by using Google AdWords.
Campaigns for search, video, shopping, apps, display, local, smart, and performance are all available. The budget, language, and settings of campaigns can all be altered at any moment.
PERFORMANCE MAX
For e-commerce companies seeking to boost their return on investment and visibility on Google's Audience Network, Performance Max, commonly referred to as PMax, may be the best option.
The newest system, Performance Max, was developed using a fresh set of technologies with the goal of streamlining platform advertising.
Performance Max shows advertisements on YouTube, Display, Search, Discover, Maps, and Gmail to give a single buying service for all Google placements. PMax excels at full-funnel product advertising, particularly for goods with copious amounts of data.
SEARCH CAMPAIGNS
Search campaigns are displayed as the top results under the "Ad" category when a user conducts a search. It is advantageous to have your adverts at the top of the page since most consumers do not want to scroll through the results.
By drawing customers who are actively looking for goods or services linked to your company, search marketing are a terrific method to boost traffic to your website and drive sales.
DISPLAY CAMPAIGNS
You may interact with your audience visually with Display Campaigns. These campaigns include logos, films, pictures, and more.
Users whose searches are connected to your business will see your search campaigns. On the other hand, display ads show up for everyone utilizing the Google Display Network, which includes Gmail and Youtube.
Additionally, Google Ads offers a comprehensive dashboard that you can customize to display the information that matters most to your business, including the amount of conversions, engagements, impressions, clicks, and cost of your campaign.
I would even argue that Google AdWords is the most important digital marketing tool available!
You can view the demographics of your audience, including their gender, age, and income, under the "audiences" page, if you didn't think it could get any better. With the use of this data, you may better understand your target audience and develop advertisements that appeal to them.
You can choose keywords to make sure the right search term appears with your adverts. Make sure you include negative keywords in your ad campaigns so that users searching for irrelevant terms won't see your adverts.
You can enroll in a skillshop course and obtain your Google Ads Certification if you're interested in honing your marketing techniques with Google Ads.
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GOOGLE BUSINESS PROFILE
You manage your business profile with Google Business Profile, formerly Google My Business. That's all there is to it!
Google My Business was modified to become Google Business Profile in 2022. The primary enhancement made to the new platform is the ability to instantly claim and validate your company listing in Google Maps and Google Search. Businesses can now manage every location on Google with just one listing thanks to the new website.
Your profile allows you to include details like your hours, phone number, and address. To ensure that your clients know how, where, and when to contact you, make sure you maintain this information current.
Adding images and posting updates is also a good way to draw attention to your company and advertise any sales or events you might be hosting.
Having a company profile on Google helps make you more visible when purchasing, mapping, and searching. Since Google is the most widely used search engine on the planet, having a strong business profile is essential. You have no excuse not to launch your Google business profile right away and get your company back on track because it's free to do so!
GOOGLE ANALYTICS 4
Google Analytics 4, or GA-4, has replaced Universal Analytics, or UA. Sessions, or how long a person spends on a website, are used by UA to track users. Conversely, GA-4 keeps track of everything a user does.
One more distinction is that UA offers a large number of customizable pre-made reports. On the other hand, GA-4 has pre-built top-level reports in addition to an analysis tab where you can generate custom reports. This is a fantastic component since it lets you create reports centered around the data you want to see.
All things considered, GA-4 is an incredibly powerful tool that lets you track every visitor and interaction on your website.
This platform gives you access to data about how visitors arrived to, engaged with, and exited your website. You can see which pages have the best and worst engagement, which is really helpful.
An complete list of the demographics, interests, and behaviors of your audience is also provided by GA-4. There is a wealth of information available on GA-4, and having this knowledge is crucial to developing successful marketing strategies for your company.
FACEBOOK BUSINESS MANAGER
You may also effectively contact your target demographic using Facebook ads. All of your Facebook and Instagram campaigns can be managed and tracked from a one location with Facebook Business Manager.
Facebook is still the most popular social media network, making it an effective marketing tool for company promotion.
Managing several campaigns at once can be stressful, but Facebook Business Manager makes it simple to keep track of them all.
Facebook is the best platform for communicating with your audience. You have the ability to monitor and reply to comments, and users can like, comment, and share your content. Being highly engaged with your audience is crucial for building a solid brand and rapport with them.
Thus, don't waste time and create a Facebook Business Manager account right now!
CALLRAIL
Are phone calls an essential part of your business’s communication with your customers??
Then Callrail is your perfect match! Not only does Callrail record all phone calls that come through to your business, it also allows you to listen back to the calls and mark them as leads or non-leads.
On top of that you can also see where the call came from, whether that is an organic search, Google ad, or even email. This gives businesses a better understanding of which campaigns are driving the most traffic.?
Callrail offers a 14-day free trial and their pricing begins at $48 a month. If you want to track all your phone calls and stay on top of your campaigns, Callrail is right up your alley!
CONCLUSION
Using a variety of digital marketing platforms doesn’t have to be overwhelming! Using these 5 platforms will significantly improve your businesses marketing efforts, and will help identify which campaigns are beneficial, and what ones aren’t.
Digital marketing experts are available to help you. Here at Deksia we have a great digital marketing team that will love to help you achieve your business goals. If you would like to learn more, check out our digital marketing page.?
If you want to continue your learning and become a marketing strategist wizard, take a look at our blog, A Marketing Strategy that Works in 2023 (And Beyond)