The 5 Best Cold Email Software Tools for Business Success in 2024: A Complete Review

Cold calling was one of the preferred methods of sales outreach for years. We're in a world that is not much different today.?

Now, cold email marketing has become a game-changer for businesses looking to boost their lead generation efforts. This method allows you to reach potential customers efficiently, personalize your sales outreach efforts, and streamline your follow-up process.?

But it's not always so easy to execute - and tougher yet, to succeed with cold emailing.

However, with the right tools at your disposal, you can transform your sales strategy and achieve remarkable results in a competitive market.

Our review dives into five of the best cold email software options available to help you succeed.

We’ll explore Close, a versatile CRM with powerful cold emailing features; Mailshake, a specialized outreach tool; Woodpecker for automated email campaigns; Lemlist, which offers creative personalization options; and Jazon by Lyzr, an AI Sales Development Representative (SDR) that takes cold emailing to the next level with full automation and personalization.

In this article, you’ll also gain insights into crucial aspects to consider when choosing cold email software and learn how to enhance your overall strategy for maximum impact.

The Role of Cold Email Software in Modern Sales

Cold emailing allows you to connect with potential customers efficiently, personalize your cold outreach campaigns, and streamline your follow-up process.

Let’s explore how cold email marketing software is revolutionizing modern sales strategies.

Automating Outreach

Cold email software empowers you to automate your cold email outreach campaigns, saving valuable time and resources. With these tools, you can send personalized emails at scale, reaching a wider audience without the need for manual, one-by-one messaging.

This automation not only increases your efficiency but also ensures consistency in your communication.

One of the key features of cold email software is the ability to set up automated drip campaigns. These campaigns allow you to execute engaging lead follow-ups that react in real-time to prospect behavior.

By setting up these sequences once, you maintain a consistent presence in your prospects’ inboxes without additional effort, keeping your message front and center.

Improving Efficiency

The efficiency gains from using cold email software are substantial. According to HubSpot, 42% of salespeople consider prospecting the most challenging part of the sales process.

Cold emailing tools address this challenge by automating the prospecting process, building lists of high-potential leads, and executing personalized cold email campaigns.

These tools also come with advanced analytics features, allowing you to monitor and continuously improve your performance. By tracking metrics such as open rates, click-through rates, and conversion rates, you can gain valuable insights into the effectiveness of your campaigns.

This data-driven approach enables you to refine your strategies and achieve better results over time.

Enhancing Personalization

Personalization is crucial for the success of cold email campaigns. Cold email software allows you to tailor your messages to each recipient, making them feel like they're receiving a one-on-one communication rather than a generic mass email.

This personal touch can significantly impact your campaign's effectiveness.

Research has shown that personalized subject lines can increase open rates by 100%, while multiple personalization touchpoints in emails can boost response rates by 140%.

Moreover, personalizing emails has been found to increase click-through rates by 81.5%.

To achieve this level of personalization, cold email software often includes features such as:

• Customizable templates that allow you to maintain branded design elements while tailoring content for individual prospects and segments.
• Integration with data sources to gather relevant information about your prospects, such as recent company news or achievements.
• Advanced segmentation capabilities to group contacts based on common interests or other relevant factors.

By leveraging these features, you can create highly targeted and relevant messages that resonate with your audience. This approach not only improves engagement but also demonstrates that you've taken the time to understand your prospects' needs and interests.

Jazon offers all the advanced features that make it the best cold email software tool available in the market today. It empowers businesses to automate outreach, saving valuable time and resources by sending personalized emails at scale, ensuring consistent communication with potential customers.

With Jazon , you can set up automated drip campaigns that respond in real-time to prospect behavior, maintaining a consistent presence in inboxes.

Beyond automation, Jazon excels in enhancing efficiency.

It addresses the common challenge of prospecting by building targeted lead lists and executing personalized campaigns, while providing advanced analytics to monitor and improve performance over time. This data-driven approach ensures that your strategies are refined for better results.

Personalization is another area where Jazon shines. It tailors messages to each recipient, making communications feel one-on-one, significantly boosting engagement.

Jazon's customizable templates, data integration, and advanced segmentation capabilities ensure that your emails are not only targeted but also resonate deeply with your audience, driving higher open, click-through, and response rates.

Let's dive in and get a deeper understanding of the different cold email outreach tools

#1 Jazon by Lyzr: The AI SDR That Takes Cold Emailing to the Next Level

While traditional cold email tools offer significant benefits, Jazon by Lyzr goes beyond what these tools can achieve. Jazon is not just the very best cold email outreach software; it’s a cold email outreach software powered by AI that fully automates the sales outreach process, from lead generation to follow-up.

Unlike other cold email software options, Jazon integrates generative AI technology to automate the entire process from your cold email templates and outreach tools right till booking meetings for you.

Key Functionalities of Jazon

1. Autonomous Lead Research and Generation: Jazon autonomously researches leads, identifies ideal customer profiles (ICPs), and builds highly targeted lists without manual input. It continuously updates and refines these lists based on real-time data and engagement metrics.
2. Personalized Cold Emails at Scale: Jazon uses advanced natural language processing (NLP) to craft personalized emails that sound human-written. It tailors each message to the recipient's specific needs and pain points, significantly increasing open and response rates.
3. Automated Follow-ups and Nurturing: Jazon handles the entire follow-up process automatically, sending timely and contextually relevant messages based on the recipient's engagement with previous emails. This ensures that no lead falls through the cracks.
4. Integration with CRM and Sales Tools: Jazon seamlessly integrates with your CRM and other sales tools, ensuring that all interactions are tracked and that data flows smoothly across your sales ecosystem.
5. Advanced Analytics and Continuous Learning: Jazon tracks and analyzes every aspect of your email campaigns, from open rates to conversions. It uses this data to continuously improve its messaging and targeting, ensuring that your outreach becomes more effective over time.

Pricing

Jazon by Lyzr is available under a flat-fee based subscription model of $1999. Lyzr offers a transparent pricing structure with no hidden fees and no per-seat pricing.

Additionally, businesses can opt for a one-time implementation fee for advanced onboarding services, ensuring Jazon is tailored to your unique sales processes from day one. Contact Lyzr directly for a personalized quote and to explore the various pricing options available.

Strengths

1. Full Automation: Jazon automates the entire sales outreach process, significantly reducing the time and effort required from sales teams.
2. Advanced Personalization: The AI’s ability to craft personalized messages that resonate with recipients sets Jazon apart from other tools that rely on generic templates.
3. Scalability: Jazon is designed to grow with your business, making it suitable for both start-ups and large enterprises. It handles everything from small-scale campaigns to extensive outreach efforts without losing effectiveness.
4. Continuous Improvement: Jazon’s ability to learn from past interactions and continuously optimize its approach ensures that your sales outreach remains cutting-edge and effective.
5. Comprehensive CRM Integration: Jazon’s seamless integration with CRM systems means that all data is synchronized, reducing manual data entry and ensuring that your sales process is efficient and well-coordinated.

#2 Close: Versatile CRM with Cold Email Features

Close stands out as a comprehensive customer relationship management (CRM) solution and a robust cold email platform designed to streamline your sales process and boost revenue generation.

This powerful platform combines essential CRM functionalities with advanced cold email features, making it an ideal choice for advanced sales engagement platform for businesses looking to enhance their outreach efforts.

Key Functionalities

Close offers a range of features to support your sales team:

1. Unified Communication: Close centralizes your workflow by seamlessly integrating with email providers, pulling all conversations into one place. This allows you to manage accounts, contacts, and opportunities efficiently.
2. Built-in Calling and SMS: With Close, you can make calls and send text messages directly from the platform. The system automatically captures and converts all calling activity into insightful reports.
3. Email Automation: Close supports email communication with a unified Inbox and powerful automation tools. You can create multi-channel workflows, use templates, set triggers, and track cadences to streamline your outreach 6 .
4. AI-Powered Tools: The platform includes an AI email editor, which can help craft winning sales emails and subject lines.
5. Power Dialer and Predictive Dialer: These features allow you to significantly increase your outbound call volume. The Power Dialer lets you burn through lead lists automatically, while the Predictive Dialer can dial multiple numbers at once.
6. Call Assistant: Close automatically transcribes your conversations and produces an accurate summary, complete with action items.
7. Integration Capabilities: Close syncs with Google and Outlook calendars and integrates with tools like Zoom, Calendly, and SavvyCal.

Pricing Options

Close offers three main pricing tiers, all of which include built-in calling, email, and SMS functionality:

1. Startup: $99 per month, with additional users at $29/month each (billed annually)
2. Professional: $299 per month, with additional users at $99/month each (billed annually)
3. Enterprise: $699 per month, with additional users at $139/month each (billed annually)

Close also offers a 14-day free trial with full access and free support, requiring no credit card to start.

Strengths

1. All-in-One Solution: Close combines CRM, email, calling, and SMS capabilities in one platform, reducing the need for multiple tools.
2. Automation: The platform offers powerful automation features for emails, follow-ups, and reminders, helping to increase efficiency.
3. AI Integration: Close incorporates AI tools to help craft effective sales emails and subject lines.
4. Customization: Higher-tier plans offer enhanced customization options, including custom objects and reports.
5. Collaboration Tools: Close provides features for team collaboration, including activity tracking and performance monitoring.

Limitations

While Close offers a robust set of features, there are a few potential limitations to consider:

1. Learning Curve: With its wide array of features, new users might need some time to fully leverage all of Close's capabilities.
2. Scalability: While Close offers plans for growing businesses, very large enterprises with complex needs might require more customized solutions.

In conclusion, Close presents itself as a versatile CRM with powerful cold email features, suitable for businesses looking to streamline their sales processes and enhance their outreach efforts.

Its combination of communication tools, automation capabilities, and AI-powered features makes it a compelling choice for sales teams aiming to boost their productivity.

#3 Mailshake: Specialized Cold Email Outreach Tool

Cold emailing tools like Mailshake are comprehensive sales engagement platforms designed to streamline your cold email outreach efforts.

With its focus on helping sales teams connect with prospects efficiently, Mailshake offers a range of features to enhance your outreach campaigns and boost your lead generation efforts.

Key Functionalities

1. AI-Powered Email Writer: Mailshake's AI email writer helps you craft engaging sales emails and subject lines, saving time and improving the quality of your outreach.
2. Data Finder: This feature allows you to scrape contact details, enabling you to create personalized emails that reach the right people.
3. LinkedIn Automation: Mailshake offers automated likes, follows, connection requests, and outbound messages on LinkedIn, enhancing your social selling efforts.
4. Email Deliverability Monitoring: To ensure your emails land in the primary inbox rather than spam folders, Mailshake provides robust deliverability monitoring tools.
5. Follow-ups: The platform enables effective cold outreach through automated email sequences, triggered by specific actions taken by respondents.
6. Lead Catcher: This centralized platform helps you sort leads according to scores and stages in the sales funnel, streamlining your lead management process.
7. Power Phone Dialer: Mailshake integrates cold calling into your personalized campaigns, allowing for a multi-channel approach.
8. Chrome Extension: This tool helps you capture contact details of leads from platforms like LinkedIn with just a few clicks.

Pricing Options

Mailshake offers three main pricing tiers:

1. Starter Plan: $25 per user per month (billed annually) or $29 per user per month (billed monthly).
2. Email Outreach Plan: $45 per user per month (billed annually) or $59 per user per month (billed monthly).
3. Sales Engagement Plan: $85 per user per month (billed annually) or $99 per user per month (billed monthly).

It's worth noting that Mailshake charges based on the volume of emails sent in the Starter plan but shifts to the number of email addresses attached in the Sales Engagement plan.

Strengths

1. Easy Campaign Management: Mailshake allows you to import contacts via CSV or manually enter them into campaigns. You can send emails directly from the platform, saving time and effort.
2. User-Friendly Interface: Users find it easy to get started with different campaigns due to the logical and clear UI.
3. Personalization: Mailshake offers robust personalization options, allowing you to customize subject lines and email body content using merge tags.
4. Email Deliverability Tools: The platform provides tools to optimize email content for improved deliverability and offers recommendations to increase email open rates.
5. Customer Support: Mailshake has an efficient support team that provides good advice for troubleshooting issues and optimizing campaigns.

Limitations

1. Contact Data Quality: Some users have reported issues with incomplete and low-quality contact data, leading to email bounces and wasted efforts.
2. Campaign Management Restrictions: Once a campaign has started, Mailshake doesn't allow you to pause or stop it. If changes are needed, you must delete the entire campaign and start over.
3. Deliverability Challenges: Some users have faced deliverability issues with bulk emails, potentially raising Google's spam flag with a high volume of daily emails.
4. Learning Curve: New users may face challenges getting started, particularly with warming up emails before launching a campaign.
5. Complex Pricing Structure: The pricing model can be confusing, as it varies based on the plan and usage, making it difficult to estimate actual costs.
6. Template Creation: Some users find the process of inserting custom text in templates complex, with separate input areas for the title and body.
7. Limited Reporting Metrics: Advanced functionalities to compare campaign performance are lacking, making it challenging to check advanced performance metrics.

Despite these limitations, Mailshake remains a powerful tool for sales teams looking to enhance their cold email outreach efforts and streamline their sales processes.

#4 Woodpecker: Automated Email Campaigns and Follow-ups

Key Functionalities

Woodpecker offers a comprehensive suite of features designed to streamline your cold email campaigns and follow-ups.

At its core, Woodpecker allows you to automate your email outreach, saving you valuable time and effort.

Utilizing multiple email accounts can enhance deliverability and avoid being flagged as spam. You can set up campaigns with unlimited email accounts and up to seven follow-ups, each scheduled at specific time intervals.

This automation extends to personalization, where you can use custom fields to tailor your messages to each recipient.

One of Woodpecker’s standout features is its human-like sending algorithm. By integrating with your email provider, Woodpecker sends messages one-by-one with irregular frequency, mimicking manual sending and helping to avoid spam filters.

The platform also offers advanced campaign automation, allowing you to create condition-based campaigns and set up follow-up variations based on prospect behavior.

Woodpecker’s built-in AI interest level detection automatically marks replies from interested prospects in English, saving you time in sorting through responses.

The platform also provides robust security measures, including duplicate detection and removal, as well as protection against sending to non-existent addresses.

Pricing Options

Woodpecker offers three main pricing tiers:

1. Cold Email plan: Starting from $39 per month or $384 per year
2. Sales Automation plan: Starting from $49 per month or $480 per year
3. Agency plan: Starting from $44 per month or $432 per year

It's important to note that prices may vary depending on additional features or add-ons you choose, such as the number of messages sent per day, A/B testing capabilities, or integrations.

Woodpecker also offers a 14-day free trial, allowing you to test all features without providing credit card information.

After the trial, your campaigns are paused until you choose a pricing plan, but you retain access to your campaigns and stats.

Strengths

1. Comprehensive Automation: Woodpecker excels in automating email campaigns and follow-ups, allowing you to create sophisticated, multi-step sequences.
2. Personalization: The platform offers robust personalization options, including custom fields and snippet-based conditions.
3. Deliverability Focus: With features like email warm-up, spam checks, and sending volume monitoring, Woodpecker prioritizes email deliverability.
4. Analytics and Reporting: Woodpecker provides detailed statistics on open rates, reply rates, click rates, and bounce rates, allowing you to optimize your campaigns.
5. Integration Capabilities: The platform integrates with various email providers, CRM systems, and other tools like Zapier and Calendly.
6. Security Measures: Woodpecker implements several security features to protect your sender reputation and prevent embarrassing mistakes.

Limitations

1. Learning Curve: While Woodpecker offers many features, new users may find it takes time to fully leverage all capabilities.
2. Pricing Structure: Some users may find the pricing structure complex, as it varies based on plan and usage.
3. Campaign Management Restrictions: Once a campaign has started, you can't pause or stop it. If changes are needed, you must delete the entire campaign and start over.
4. Self-Service Challenges: Although relatively easy to use, self-service of Woodpecker can be time-consuming for some users.
5. Advanced Reporting: Some users note a lack of advanced functionalities for comparing campaign performance.

In conclusion, Woodpecker offers a powerful suite of tools for automating and optimizing cold email campaigns.

While it has some limitations, its strengths in automation, personalization, and deliverability make it a strong contender in the cold email software market.

#5 Lemlist: Creative Personalization for Cold Emails

Key Functionalities

Lemlist stands out as a powerful cold email outreach platform designed to boost your response rates and send personalized cold emails and content, specifically catering to the needs of sales and marketing teams.

At its core, Lemlist empowers you to build lead lists with verified emails, write and personalize at scale, and send cold emails that actually get customers.

One of Lemlist’s standout features is its advanced personalization capabilities. You can customize your emails with dynamic text, images, and even landing pages, making each message feel tailored to the recipient.

This level of personalization helps build trust and credibility with your prospects, increasing the likelihood of a positive response.

Lemlist’s AI-powered tools further enhance your email crafting process. You can choose from email templates with proven high open rates or let AI trained on over 400 million emails write your first draft.

The platform also allows for creative personalization techniques you might not have thought possible at scale, such as automatically adding a prospect’s LinkedIn profile picture to your email.

Pricing Options

Lemlist offers several pricing tiers to cater to different business needs:

1. Email Starter: $39/month per user (1 sending email)
2. Email Pro: $69/month per user (3 sending emails)
3. Multichannel Expert: $99/month per user (5 sending emails)
4. Outreach Scale: $159/month per user (15 sending emails)

These prices are for monthly billing. Lemlist also offers discounted rates for annual billing, with free plan prices starting from $35/month for Email Starter and going up to $144/month for Outreach Scale.

Strengths

1. Advanced Personalization: Lemlist's custom variables allow you to add personalized fields to your prospect's profile, enabling more targeted and personalized campaigns.
2. Image Personalization: You can add custom text or variables to images, creating personalized visuals for each prospect on your list.
3. Deliverability Focus: Lemlist's built-in email warm-up tool, Lemwarm, helps improve your sender reputation and avoid spam folders.
4. A/B Testing: You can create two variations of your emails or entire outreach sequences to evaluate which performs better.
5. Multichannel Campaigns: Lemlist allows you to create advanced multichannel campaigns to engage leads on their preferred channel at the optimal time.

Limitations

1. Learning Curve: With its wide array of features, new users might need some time to fully leverage all of Lemlist's capabilities.
2. Pricing Structure: Some users may find the pricing structure complex, as it varies based on plan and usage.
3. Daily Email Limit: Lemlist recommends sending no more than 200 emails per day to avoid potential account bans or spam folder issues.
4. Tracking Changes: Recent privacy updates have impacted the reliability of open rates as a metric, requiring users to adapt their tracking strategies.

Despite these limitations, Lemlist's focus on creative personalization and deliverability makes it a strong contender in the cold email software market after Jazon.

Its ability to create highly tailored, multichannel campaigns can significantly enhance your outreach efforts and boost your chances of success in cold emailing campaigns.

Crucial Aspects of Cold Email Software

Deliverability Optimization

When selecting the best cold email tool or software, deliverability optimization should be your top priority. A good cold email tool employs a sending algorithm that mimics human behavior, sending emails at random intervals to appear more natural.

This approach helps your messages avoid being labeled as spam by email service providers.

Email authentication is crucial for protecting your sender reputation. It involves building the right email infrastructure and implementing security protocols to safeguard your emails and subscribers from spam and phishing attacks.

Without proper authentication, you risk having your emails rejected or redirected to spam folders, harming your deliverability rates.

Another key feature to look for is email verification. Real-time email verification helps you avoid bounces by checking the validity of email addresses just before sending.

This is essential because a high bounce rate can negatively impact your sender reputation and domain performance.

Customization Options

Personalization is a critical aspect of successful cold email campaigns. Look for software that offers robust customization options, such as the ability to use snippets or custom fields to add a human touch to your messages.

Some advanced tools like Jazon even provide AI-powered personalization, which uses data analytics to create highly targeted and individualized emails.

A/B testing functionality is another crucial feature that allows you to compare different versions of your emails to optimize performance.

By testing elements like subject lines, email content, or send times, you can gather data on which variables most influence your open and conversion rates.

Integration Capabilities

The best cold email software should seamlessly integrate with your existing tools and workflows. Look for platforms that offer native integrations with popular CRM systems, scheduling tools, and data sources.

These integrations can help streamline your sales process and improve overall efficiency.

For instance, integration with tools like Calendly can make it easier to schedule meetings with interested prospects, while connecting to your CRM ensures that all interactions are properly tracked and managed.

Performance Tracking

Comprehensive analytics and reporting features are essential for measuring the success of your cold email campaigns.

Look for software that provides detailed insights into key metrics such as open rates, click-through rates, and conversion rates.

Some important metrics to track include:

1. Bounce rate: This tells you what percentage of your emails failed to deliver.
2. Open rate: This indicates how many recipients opened your email, with a generally accepted success rate of 15%-25%.
3. Response/reply rate: This measures how many people who opened your email actually replied.
4. Conversion rate: This tracks how many prospects took the desired action after opening your email.

Advanced cold email tools may also offer features like email tracking, which allows you to see when a recipient opens your email or clicks on a link.

This real-time data can help you time your follow-ups more effectively and guage prospect interest.

By focusing on these crucial aspects when choosing cold email software, you can ensure that your outreach efforts are more effective, efficient, and compliant with best practices in email marketing.

Conclusion: Enhancing Your Cold Email Strategy with Jazon

Cold email software has a significant impact on modern sales strategies, offering powerful tools to streamline outreach, boost efficiency, and enhance personalization.

By leveraging these platforms, businesses can scale their prospecting efforts, save time, and create more meaningful connections with potential customers. The right, dedicated cold email software can transform your approach to lead generation, helping you navigate the competitive digital landscape with greater success.

To make the most of your cold email campaigns, it's crucial to choose a tool that aligns with your specific needs and goals.

Whether you opt for a versatile CRM like Close, a specialized outreach tool like Mailshake, or a platform focused on creative personalization like Lemlist, the key is to prioritize deliverability, customization options, and performance tracking.

However, a cold emailing tool like Jazon is the best cold email software for businesses who have small sales and marketing teams and limited resources, and are looking to improve their operations with advanced features powered by AI.

To explore cutting-edge AI-powered cold emailing software capabilities, book a demo for Jazon , the best cold email software powered by AI.

By harnessing the power of this AI powered, advanced cold email software, you can take your sales strategy to new heights and achieve remarkable results in today's digital-first business environment.