5 Benefits of SEO Content

SEO has been around for a while. But many of the “tips and tricks” don’t work anymore thanks to the Google team making their algorithm so stinkin’ smart.

Gone are the days of repeating keywords throughout the page in random locations to be picked up by the search bots. Now, if people click on your site and don’t like what they see - popping back out to make a new search, your site is given demerits and downgraded in search results.

The new guidelines to rank in Google require unique, easy to read, well written content that is relevant and useful to the reader. But also, readable and useful to the search bots.

You’ll still need to use keywords, but in a strategy aided by good writing. Your benefit to the reader must be realized from the beginning of the relationship.

So, if you want people to find you in search, use SEO content for the following benefits:

Content that comes alive.

Your content needs to open the mind of the reader to your ideas, so they picture themselves using your products. Show them how their lives will change all because they encountered your company.

While being crawlable by spiders. Show the spiders the web links, alt texts, and tags they need to know what your content is about, who its helps, and how it helps them.

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A more satisfying user experience.

Get people talking about your site, sharing your posts, and referring your services.

The more people are talking about your stuff, the more credibility Google will give your content. More credibility leads to greater authority, and better search results.

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Greater visibility in search.

You’ll start ranking higher in search when you master your keywords.

Know how your customers are talking about what they need that you can provide.

Using the language of your best customers allows google to hand them your content in search more easily. When your keywords, match their search terms, you’ll show up in search with greater frequency and at higher page placements.

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Better leads.

Your content needs to reach the people who are interested in what you have to offer. However, not everyone interested is ready to buy.

So, you must tailor your content to reach those in every phase of interest, or with different search intentions.

Before they can even think of buying from you, they have to know you exist. To figure out if your product can work for them, they have to get to know your products. To know if your product is best for their purposes, they must compare your product to others. And to be successful with your product, they need more information after the purchase.

If your content is only targeted at people who know you exist and what you offer, you won’t get any new customers.

But targeting your content to only bring awareness to your products, you won’t reach the people who want more information or are ready to buy your products.

Having content at every stage of user intent, makes it easier for your customers to find you at every stage of the buying experience. From learning about your topic, to the precise moment they are ready to accept your offer.

Higher conversions.

Let them know what you have, how it will help them, how to get it, and how to succeed with it; and they will return to your site and products over everyone else’s.

You meet your customer where they are. Introduce them to your topic in a way they can relate to. Give them all the information you have on your topic in easily digestible pieces. Show them how well it will impact their life for the better. And how to use it to the best of its ability.

They don’t have to go searching around other sites to get the full depth of your topic, because you have a full library of useful content for them to peruse. They can bookmark your site as a reference.

They don’t hit your sales page, unless they chose to be there.

And, you have a full library of tutorials and best practices for them to get the most from your products.

Who wouldn’t want to buy from you with all that helpful content? Being easily found on Google just makes it that much better.