5 Benefits of Positive Company Culture

What it is and why it matters

What is company culture? You likely see that phrase in headlines or hear it in conversations, but could you easily define it?

In short, company culture is the values and behavior that make up a brand. It helps set the expectations, at a high level, about how work is completed, why that work matters, and how your employees treat each other while doing said work.

In other words, it makes goals crystal clear, and when goals are clear, they are easier to accomplish!

Developing a company culture takes time, but it is well worth the investment. Here are 5 benefits a positive company culture can have on a brand:

Employees Feel Good About Their Work

It’s nice to do work and collect a paycheck, but it’s better when you feel like you’re doing good work in the world. Companies with clearly defined values that all employees, from the top down, agree on and buy into, have an easier time accomplishing their mission. And when employees see their work helping accomplish that mission, they’ll continue to work hard because it feels good to contribute to those goals.

Increases Employee Productivity

Which leads to the second benefit: when employees feel good about the work they’re doing, they’re more likely to be more productive. Studies have shown that employees who are happier at work are less likely to take sick days.

Your Company Accomplishes its Goals

When employees feel good about their work and are more productive, that means your company is likely accomplishing its goals. Whether that’s driving profits, helping people, or making the world a better place for everyone, it feels good to accomplish goals! Be sure to celebrate these accomplishments – the team at Dorney Park & Wildwater Kingdom can help you plan an event that your team and their families will rave about!

Employee Retention Increases

When employees feel good about their work and see how they’re contributing, they’re more likely to stay with a company. Higher employee retention means less turnover of positions and loss of talent, less money spent on recruitment efforts, and less of your HR team’s time onboarding new employees.

Helps Strengthens Your Brand

Finally, when your company has a positive culture, people talk about it! Employees tell their friends how much they love working for you. When those friends see your brand in the community, they have a positive view of you and are more likely to buy goods or services from you. It takes time, but it’s a meaningful way to increase positive brand awareness and strengthen what you stand for.

Looking for an easy place to start with building your company culture? Employee appreciation days are a great way to give back, and Dorney Park & Wildwater Kingdom would love to host your team for a day of fun. Contact us to learn more: https://bit.ly/3XzUeHM