5 Benefits of Outsourcing Your Social Media Management
Today, having a company website for your business falls short without social media marketing efforts. Your customers want to be heard and interact with your company and social media is the perfect way to communicate authentically with them! Since social media has gone mainstream, it has proven to give companies a return on their investment through the form of advertising and two way communication. But social media management is an art, in which success is driven from experienced professionals who know the ins and outs of social media management. If you’re not convinced that outsourcing your social media efforts can help your company’s success, we’ve listed five benefits of outsourcing your social media management below.
Why outsource your social media management?
- Time
We’ve all heard the phrase time is money and let’s face it, managing social media can be very time consuming. Social media management calls for real-time engagement, responding, listening and monitoring your customers and platforms. Timing is key. While you’re focusing on the core of your business, you may not have time to focus on your social media efforts or have time to train an in-house manager. Outsourcing your social media management allows your team to concentrate and dedicate their time to in-house operations while letting the social media experts handle your online presence with tools and expertise.
- Expertise
Yes, experience helps! Outsourcing social media to qualified, experienced individuals with a background in social media and marketing plays a huge role in the success of a business’ social media efforts. We understand what content to post, how to engage readers, how to grow an online presence, how to spread awareness, how to build relationships with potential buyers and what ultimately works and doesn’t work through experience.
- Network
In order for social media to be effective, your platforms need to have a fan/follower base. Building a fan base in one of the first steps needed after your social media accounts have been created. But how do you get people to notice you and how do you acquire followers who actually care and become engaged? We understand the tactics that it takes to increase your followers though promotions, content, hashtags, keywords and branding.
- Content
So you may have an idea of what you want to post but do you know how to put that idea into words that grab your readers’ attention? Do you know how to create graphics, videos and other multimedia? In today’s busy world, content that captures the attention of readers is mostly image and video based. If you want to enhance your content strategy, outsourcing your social media management is the way to go. With help from experts with graphic design and film backgrounds, your content will be far from dull. An effective content strategy will maximize your audience. With higher traffic comes greater rewards. When your content brings in traffic there will be more likes, comments and shares which increases your contents reach! Outsourcing also allows for quicker information and higher quality to be found for content purposes that show your customers/followers that you’re knowledgeable in your industry and also provides them with value.
- Cost
That’s right! Hiring an in-house social media manager can be a risky decision. Today on average a social media manager will cost a business between $50k-$70k annually. But are you hiring the right, most suitable person to run your business’ online presence? Don’t you want to know you’re going to get a return on your social media management investment? When you outsource your social media management, you are assured professionals who are skilled in the subject matter of social media, ultimately saving you money.
Convinced yet? Let the professionals at NexGen Agency manage your social media today!
Phone: (954) 708-2896