5 Benefits of Integrating a Chatbot with Your Business Website

Chatbots are artificial intelligence-powered virtual assistants that can engage visitors and customers round the clock. They ensure superior customer and user experience by providing instant responses to customer requests and queries. As a result, your website visitors and customers will enjoy high customer satisfaction.

The key benefits of chatbots for your business are as follows:

• Boosting leads to convert visitors into paying customer by asking relevant questions
• Minimizing cart abandonment by offering assistance during the checkout process
• Automating repetitive and mundane tasks, like sharing promotions, scheduling meetings and collating feedback

So, if you are wondering why use chatbots with your business website, these benefits should be more than enough. However, if you are still sitting on the fence, here are five advantages that you should be aware of.

1. Improve Customer Service

In these digital times, customer service has become the deciding factor between an outstanding business and a mediocre one. With people handling customer service, it can be a good or bad experience for your customers and prospects, depending on the mood of the person handling the request. This human error can be avoided if you integrate a chatbot with your business website. Other benefits of chatbots in customer service are as follows.

Chatbots are programmed to follow certain guidelines and not their moods. So, if customers are rude and impolite, chatbots will continue responding to them politely and respectfully. Furthermore, you don’t have to worry about hiring a person to man the chat as chatbots can operate 24/7 without any supervision and human intervention. 

Chats can respond quickly to queries, and this has a profound effect on customer service. The proactive nature of chatbots means that your website will never miss a sale while ensuring high levels of customer satisfaction. Chatbots can initiate conversations with visitors, allowing you to address concerns and issues before they explode and lead to customer dissatisfaction. 

2. Better Lead Generation

Lead generation is the mainstay of modern business with an online presence. If your website is well-designed, it will help generate leads and this is an indisputable fact. However, to get leads, you first have to understand what a visitor needs and then offer them a solution to fulfill that need. 

When you integrate a chatbot into your website, you can follow a visitor right from the first time they visit your website until they make a purchase. The chatbot works to provide useful information to the visitor and also answers queries besides recommend products that it thinks will be useful to the visitor. This way, the chatbot generates leads that convert into paying customers. 

3. Reduce Customer Waiting Time to Zero

In a modern fast-paced world, people are used to instant gratification. So, if a business is unable to answer queries promptly, it will end losing existing and potential customers. Once this happens, you will not able to bring back those who have left your website because of a bad experience. To keep visitors and existing customers happy and satisfied, you need to be able to address their questions and doubts right away. That is where a chatbot can prove to be the ultimate solution. 

With a chatbot, you don’t have to have someone manning your helpdesk. Instead, the chatbot will respond to queries and doubts, reducing the waiting time to zero. This ensures you don’t have to worry about visitors abandoning your website due to delays in getting solutions and answers. 

4. Create a Personalized Experience

This is another reason to integrate a chatbot with your business website. You will stand out in a crowded market by offering your website visitors personalized experience. It can convert prospects into paying customers and paying customers into return customers. For this purpose, conversation chatbots are available. These give an illusion that you are talking with another person and not an AI-powered robot. 

A chatbot provides the information or service that the visitor needs in a friendly manner rather than forcing them with call-to-action words, like signup, call, or register. Instead, a chatbot is designed to take a visitor’s hand and lead them from start to finish. Whether it is consulting, catalog search or conducting a survey, a chatbot will be able to come up with the right result to keep visitor longer on the site and ensure they move down the sales funnel steadily while helping a visitor get the right product information, make payment and even track the status of delivery. 

5. Get Access to Business Intelligence

An integrated chatbot is not just to help visitors and customers but also to the business owner. A chatbot has a lot of data due to the conversation it has with visitors. Under normal circumstances, sifting through this data and getting insights into your visitors would be next to impossible. 

However, chatbots have machine learning and artificial intelligence technologies that allow this application to process and analyze data. This could give you useful insights into the needs of your customers. Based on the clues, you can work to improve and better your products and/or services. That helps you leave behind your competition and cater to the demanding customers of today. 

The Bottom Line

Now you why use chatbots. These are just some of the benefits of chatbots. Others include automating repetitive work so that it is done accurately and quickly, handling a large number of website visitors simultaneously, and sending personalized push notifications to customers.

Research has repeatedly shown that people prefer chatting than calling up a business. So, you will be on the right track if you incorporate a chatbot on your website. Big and reputable platforms like Facebook and Telegram also use chatbots to personalize and customize the user experience.  

If you are finally ready to realize the benefits of chatbots in customer service and the overall performance of your business, Finwin Technologies, a leading software development company, can offer you customized chatbots that utilize the power of deep learning and machine learning to provide a superior user experience to your website visitors.

Originally Published on Finwin Technologies