5 Benefits of Having a Digital Marketing Strategy for 2024

Digital marketing offers enormous opportunities for businesses to expand their reach and target the right audience at the right time, especially using advanced technologies such as artificial intelligence (AI).?

But with a lot of opportunity comes a lot to consider as your audience has multiple touchpoints to discover and communicate with your brand. That’s why it’s essential to have a strategic digital marketing plan that’s aligned with your business plan in 2024.

It’s about being clever with your budget, being effective in using your resources (human and otherwise), and knowing as much about your audience (future and existing) as possible. It’s not enough to just use ChatGPT to figure out new blog posts, now is the time to immerse yourself in the opportunities offered by AI.?

If you’re reading this and think you don't need a digital marketing plan or the plan you used in 2023 will be enough, you could lose out to brands that are busy planning right now.?

Do you still need convincing? Here are 5 key benefits of having a digital plan to steer your marketing activities in 2024.?

1. Improve efficiency
2. Gain insights
3. Boost productivity
4. Know your audience
5. Increase ROI