5 Benefits of Explainer Videos We Bet You Didn't Know

In our previous newsletter edition [which was the first], we talked at length about what explainer videos are and how they help brands boost their product’s reach.

So to further help marketers and decision-makers, here’s another edition that focuses solely on the top 5 benefits brands can derive from using explainer videos in their marketing strategies.

From PayPal to Nissan and Zoho to Slack, thousands of other brands have leveraged the power of explainer videos and witnessed great results in terms of brand awareness and growth.

Let’s check out some core benefits in detail:

5 Benefits of using Explainer Videos:

1] Enhanced Customer support:

Almost 68% of customers agreed to pay for products or services from brands if they offer great customer service experiences.?

By creating explainer videos around frequently asked questions, troubleshooting guides, etc., by customers, brands can establish themselves as a customer-centric company and enhance customer support.

This way, virtual assistance can be extended to customers in an informative and engaging manner at the same time, thus eliminating their frustrations.

2] Global audience reach:

Probably, the biggest benefit of using explainer videos is that it isn’t limited to geographical boundaries.

By leveraging the power of exciting visuals and animation, brands can break language barriers and reach a broader set of audience which could be later engaged in further marketing strategies.

In fact, animated elements can make concepts or products more engaging without even requiring a background voiceover.

3] Virality Potential:

Well, this cannot be 100% guaranteed, but these videos do carry the potential of popping up on millions of screens because of the visual appeal that they carry.

Explainer videos are not limited to just product demos or marketing concepts. They can also be used to spread social awareness or can be equipped with a witty angle for extended visibility.

Having done so, this can open doors for insane brand exposure, thus attracting more and more eyeballs to the website or product’s landing page for increased chances of conversions.

4] Effective Training and Onboarding:

In many organizations, it becomes tough at times to provide employees with a smooth training and onboarding experience.?

For such businesses, animated employee training videos can help streamline processes for employees and help them quickly understand company values, vision, operational processes, etc., more efficiently.?

As a result, this will directly lead to saving countless training hours and a reduction in onboarding costs, thus enabling the smooth integration of new employees into the team.

5] Reinforced Brand Identity:

Explainer videos are a digital canvas for brands to showcase their identity, tone, and personality.?

This usage helps businesses establish a deeper connection with the existing as well as future sets of audiences through an illustrated portrayal of brand storytelling.

Considering today’s cut-throat competitive scenario, these videos empower a brand’s approach toward its customers and create a lasting impression.

Conclusion:

The benefits listed above have been well realized by the world’s leading brands and therefore, there’s absolutely no reason why these videos won’t work well for your brand.

All in all, explainer videos provide brands with a dynamic angle to communicate their message and engage the audience better which wouldn’t happen otherwise with traditional marketing tools.

So if you’re looking for an award-winning animated video production agency to help you achieve your branding & marketing goals, we would love to help you out.?

Reach out to us here and we shall take care of the rest.