The 5 benefits of advertising online to get leads for your sales team

Generating as many leads as possible is an important part of any marketing funnel of most businesses. However, when it comes to 'quality', it really is a tough game. You’ll need to do a lot of research and several other criteria to get high-quality leads. Fortunately, with online advertising, you can open up many possibilities for your marketing teams to scale, reach new contacts, and nurture high quality leads through their funnel. Here are the five benefits of online advertising for lead generation:

-You can promote the content you want to create using online marketing strategies such as SEO, social media platforms, and email. You can spend some time optimizing your content for search engines to get high-quality leads or set up a social media account and start mapping out a strategy to improve your lead generation.

-You will have the ability to target specific accounts through account-based marketing. You can reach your target leads in a few ways through paid platforms, e.g. uploading email lists of known contacts, building audiences with specific companies, or sending messages to particularly known audiences.

-By investing in paid advertising on social media platforms like LinkedIn, Google Ads, and Facebook, you can make changes in your campaigns whenever needed. In other words, you can adapt your campaign to drive the best results. You can either update your campaigns, tweak your ads, or optimize your SEO to get significant insights early on what works best for your business. 

-You can do remarketing to your existing leads and nurture them towards a sale. This is a good way for you to generate new traffic and leads in a less expensive way. You can upload lists of existing contacts or install a “remarketing pixel” on your website to build lists of previous visitors.

-You can measure and quantify the results of your marketing campaigns a lot easier with online advertising. You will know what’s working for you and what’s not with the use of online analytics tools which will provide priceless data and will allow you to further target your marketing budget to your audiences. This will help you improve your conversion rates all around.

There you have it! Indeed, online advertising is an excellent opportunity for your business to grow and gain more valuable traffic and sales. What are your thoughts about this? Please leave a comment below!