5 Basics on How Restaurants Can Earn Quality Coverage with Social Media Influencers.
"Influencers" is the term used for people on social media with large followings. Here it is, no BS and straight forward "How to do it" way to effectively reahc out to them.
- Focus on Instagram and Message Influencers directly. Instagram is the most active platform and easiest way to reach quality influencers, most of whom are active on other platforms as well. Reach out yourself if you can; using middlemen is ok, but less sincere unless they have a preexisting relationship. Also, look at the comments of foodie pages to find other quality accounts, they support each other often. Make sure to take a minute and look at each accounts' followers to make sure they are real people and local to your area. *Having one "Influencer Account" act as host can help lend credibility and bring quality accounts.
- Schedule a brunch, lunch or dinner to invite them to. Inviting a group of writers will make it flow smoother to plan and give consistency of items you wish to promote. While being flexible to their schedule is important, you will see better results for your restaurant if you have a group attending at once.
- Make sure lighting is turned up, day times are best if possible. Many food writers love using natural light to ensure their photos look best. If during the day, make sure the tables and section you sit them are near windows.
- Offer 2 slots per person/account. Most food writers, especially those on social networks like Instagram, network with each other. They often bring each other ensuring you get more coverage than you expect. Don't disregard an account with a small following as their photos may be the best of the day.
- Never send stock photos and ask for posts. The fastest way to turn off any food writer in the digital age is to do this, especially if the writer has never been to your restaurant.
* The best advice is to be active, follow accounts, find the ones who you like and believe do a good job. Most influencers do this as a passion and hobby, so their followers trust their recommendations. That is why the value is so high, it is sincere.
SEO Friendly Web Designer at ilovewhatido Media
8 年Nice value here! Enjoy the day :)
Chief Marketing Officer at Northwestern Mutual
8 年Great post!