5 Areas of Local SEO For B2B Marketing

Did you know that, even if your B2B company operates worldwide, you can still take advantage of local SEO?

Considering that around 80% of local searches result in conversions, a carefully devised B2B marketing strategy that focuses on local SEO will help you boost search visibility, drive website traffic, increase conversion rates, and, ultimately, improve ROI.

CREATE BUSINESS LISTINGS AND LOCAL DIRECTORIES

One of the first things to do if you want to benefit from local SEO is to create and optimize your local business listings across multiple search engines and get your company listed in Google My Business, Bing Places for Business and other local business directories.

Tapping into local searches and allowing potential clients to find you with ease is crucial for boosting your company’s visibility and converting visitors into clients.

BE CONSISTENT WITH YOUR NAP

Once you create listings and claim business profiles on local directories, you need to ensure that your NAP – name, address, and phone number – is the same across all of your local citations, including business listings, third-party websites, social platforms, as well as your B2B website.

Considering that 4 in 5 customers rely on search engines to find out details about a local business, such as store address, directions, working hours, and product availability, double-check the accuracy and consistency of all the information you provide online to help potential clients find exactly what they are looking for.

BE MOBILE-FRIENDLY

Since Google considers local search results to be the most relevant ones for mobile users, every B2B company should prioritize mobile-first design and make sure their content is both optimized for local search and mobile-friendly. Introducing a “call now” button is very useful to all mobile users, since they can quickly dial your office.

OPTIMIZE YOUR CONTENT AND USE LOCATION-SPECIFIC KEYWORDS

Every SEO strategy relies heavily on creating quality, user-targeted content and local SEO is no exception. Creating location-specific content for your B2B website, which is optimized for keywords you wish to rank for, as well as publishing local news and important events from your community will help you catch the attention of local prospects and attract new, qualified leads to your website.

GET CUSTOMER FEEDBACK

Not only do customer reviews help you better understand your clients, improve customer service, boost credibility, stand out from the competition, and shape customer purchasing decisions, but they also help you increase your B2B search visibility. Positive reviews are one of the key ranking factors when it comes to local search, so make sure to claim all the relevant review pages.

Looks like really useful info, eh? Just click HERE to find out more! If you’d like to share perspectives or discuss how it relates to your business, email me at [email protected] .