5 Amazing ways to create "Effectiveness" in your Financial Services!!

  There has been a widespread outcry for Financial services companies to be more effective as the new age customers have become ultra-efficient themselves in their way of dealing with financial needs for long. Banking and Financial industry have been catching up with the rising customer expectations since last decade.

There has been efficient processes put in place already by most of the top players. But what's lacking is communicating the effective processes more effectively to the customer.

Right Messages are often lost in transit.

On the basis of results of various studies, It has been recommended that banks and financial institution must disseminate product related information in a digestive manner for the customers.

Only the relevant and crystal clear message related to products should be conveyed in shorter time (Read Real-time).

It will leads to consume less time and create less confusion in understanding the message by the consumers. Thus it will increase the effectiveness of the whole digital marketing of the institutions.

Just 2 week back, Axis Direct has won the prestigious DMAi ECHO Award for their pioneering effort of bringing "Effectiveness" in Financial & Products Services industry by implementing somewhat similar hypothesis in their digital direct marketing.

5 Ways How Axis Direct brought "Effectiveness" in their Financial services:

1.)  They curtailed their lengthy research reports into compact and more readable ones with actionable insights ready for customer's actions
2.)  They brought real-time Market & financial insights into the E-mailer for the users to make'em well-informed and ready for right opportunities
3.) They diminished stale information completely from their Email Marketing and replaced it with Fresh updated information for users which was precise to the time user opens the email, right at their fingertips
4.) They created urgency in the mind of customers by showing "Market opening & closing hours through countdown timer" and kept the customers always in the game
5.) They also showed Live Gold, Nifty values along with Latest Calls & Top Stocks to invest with their Live CMP values in Email itself to boost customer response, It was never done before!!

Axis Direct was able to make their Email marketing and Information dissemination more effective by utilizing the contextual marketing & Real-time personalisation. And thus they enabled their users to take well-informed quick actions to purchase and invest. Messages were not allowed to be lost in transit. Right message was sent at the right time to the right customers.

Recently they've come up with a user-friendly mobile App to bring the "effectiveness" of right investment on user fingertips. Watch the video here

Vishal Dwivedi (Senior Manager- Marketing in Axis Direct) is quite optimistic about the coming trends and adds up,

"BFSI sector has undergone significant transformation lately. The latest being introduction of payment banks.

With digital revolution customers demand and expectations are increasing and there is huge opportunity to innovate.

And as technology evolves there is lot of scope to automate existing process, defined customer journey and experience."

It's clear that moving forward, We will see more revolutionary ideas being adopted in Financial Products and Services industry.