5 AdWords Tips to Help Your B2B Company

Introduction

You know that saying, "If you're not paying for it, you're the product"? It's true of most of the internet. AdWords is a great example. Google has more than just your search results in mind when it shows ads on its site; it wants to make money too! But the good news is that with some smart implementation and a little bit of time spent setting up campaigns; your company can turn this into an opportunity to reach customers who are actively looking for what you have to offer.

Determine Negative Keywords

Negative keywords are words that you don't want your ad to appear for. For example, if you're selling a service that helps companies improve their use of social media, you might not want your ad to show up when someone searches for "social media marketing." You can use negative keywords to avoid targeting people who aren’t interested in your product or service, or to target people who are interested in similar products and services (but not yours).

Negative keywords can be modified—plural words become singular, infinitive verbs become present tense verbs—and they should always be as specific as possible. If there are several misspellings of “social media marketing" out there and one of them happens to match what your company offers exactly, then it's best not to include all those misspellings as negatives; just add the correct spelling.

Target People at the Bottom of the Funnel with Action Keywords

One of the most important tips for B2B companies is to target people who are ready to buy. You should use action keywords in your campaigns so that you're only showing your ads to people who are in the bottom of the funnel and ready to convert. Action keywords help you achieve this by allowing you to specifically target contacts who have a certain intent (e.g., "buy" or "ask").

To help guide users down this path, make sure that your ad text includes some specific details about what your product or service can do for them. This will help show users why they should click on your ads instead of someone else's. If possible, try using ad extensions—they allow advertisers extra space for including additional information about their business, pricing info, social proof elements like reviews from happy customers etc., which can increase click through rates greatly!

Additionally, make sure landing pages match with what was discussed in an ad; if there's any discrepancy between these two sources then trustworthiness may be negatively impacted upon potential leads/customers which could result in lost revenue opportunities down the road due to account of insufficient conversion rates.

Put Extensions in Your Ads

You've probably seen extensions in your ad results. When you're targeting specific audiences, for instance, there's often an audience extension that will let you show your ads to people who are interested in a certain topic.

There are also performance extensions like sitelinks, callout extensions and product links that display more information about what you're selling. Extensions provide additional details about the products or services in your ad that can help clarify what you're offering and why it's relevant to the buyer at hand.

Take Advantage of Gmail Ads

Gmail ads are a great way to get your business in front of people who are actively looking for what you're selling.

They can also be used for lead generation, or even direct sales. If you've ever wondered how Google Ads work, here's how it works:

• Gmail Ads allow you to target specific audiences using keywords related to your business and the services and products that you offer. These keywords will help determine who sees your ad and why they see it.
• You can also target by device type (desktop vs mobile), language, location based on IP address or ZIP code

Use Landing Pages Wisely

Using landing pages can help you convert visitors into customers. Landing pages are designed to capture your website's traffic and convince them to take action.

Landing pages should include a clear call to action (CTA) that drives people towards what it is you want them to do: sign up for your email list, download an E-book or whitepaper, get more information about an event or service appointment, listen in on a webinar where you will be speaking.

In addition, landing pages should also have clear value propositions. What does the visitor stand to gain from taking this desired action? By answering this question for each piece of content on your site—and making sure that all of those answers align with one another—you'll create consistency across your entire marketing strategy

Don't waste money on people who aren't looking for what you're selling.

One of the biggest mistakes you can make when running AdWords campaigns is to target people who aren't ready to buy from you. For example, if you sell software that costs $1000 per month, then it's a waste of money to advertise to someone with no budget or job title that indicates they don't need your product. Instead, focus on targeting people who have a job title or budget that matches what you're selling. You'll get better results by doing this!

Takeaways

• Study up before starting a paid search campaign. The more you know about how this type of advertising works, the better off you'll be when implementing it into your business model.
• Keep your audience in mind when crafting ads that will appeal specifically to them while they're searching online (or anywhere else). This will ensure that everyone who sees one of these "targets" will read through all of its content without skipping over anything important or irrelevant before making any decisions about what kind of services/products might work best for them at this moment.

Conclusion

This is a good time to get started with AdWords. As you’ve learned, it can be an effective tool for B2B companies that are looking to reach their target audiences. You just have to do your research and make sure your campaign is set up correctly in order for it to work well! To get more tips on digital marketing, check out our blogs.