5 Ad Strategies To Make An Extra 5-Figures This Q4

Advertising rates across the board increase in Q4 every year.?

Expect clicks, spend and average CPC’s to increase 50% - 80%+ vs Q3.

Antidote:?

1. Reflect on last year's performance

Before mapping your strategy for Q4 it is recommendable to review and understand your previous Q4 performance data from last year. It’s true that what worked before might not work now, but it is worth bearing in mind what actually worked.?

Once you identify what worked, test it again. Try different angles because you might unlock new levels of ROAS.?

2. Build out your holiday creatives

The aesthetic side of your ads matters, especially this Q4. Making an appealing holiday creative plays an important role because it communicates to your consumer that your product would make the perfect gift.?

Also it’s a great opportunity to test new arrivals, gift guides, bundles, free shipping and discounts creatives.

3. Adapt your copy for the new promotions.?

The same way your creatives need to stand out, your copy does too.?

A great copy is the one that motives the reader to keep reading. Buzzwords and emphasis in the new promotions will help grab your target audience attention.?

Depending on your audiences and branding adding some emojis will help pattern interruption, therefore more eyeballs on your products.?

4. Prepare your retargeting audiences before Black Friday, Cyber Monday and Christmas.

Preparation is key. 2 weeks of hype for these events will do the job.?

As ads become expensive these months because competition increases, so the ad placements increase respectably, the best way to go is by preparing and working on your retargeting audiences for this month ahead.?

So the idea is to focus on your target audience that already interacted with your brand in order to keep your costs low.?

5. Leverage your middle of funnel and bottom of funnel.

As mentioned before, focusing on retargeting audiences is the best way to go.?

Work on your MOF and BOF tactics (social engagers, add to carts, abandon carts, checkouts, repeated purchases) to re-engaged these valuable audiences will be this Q4 your low hanging fruit.??