5 Actionable SEO Tips that you Can Apply in your Marketing Strategy to improve your Ranking in 2024

Here are five SEO Tips to improve your Content Ranking:

1. Create Content First for People:

In the dynamic landscape of SEO, the key to success lies in putting people first when creating content. While algorithms play a role, your audience's needs and interests should drive your strategy.

Well, this became a trend that if you add some keywords to your content, throughout your blog post structure, this makes your content more search engine friendly and improves your chance to rank higher.

But now search engines like Google are getting smarter and much smarter.

It doesn't care about how much your content has been optimized for keywords, and doesn't give you a high ranking unless you don't add real value to your readers.

Google rolls out hundreds or even thousands of Mini & core updates in their algorithms each year. But one of its core update is People First Content Approach, which clearly states that you need to create content for people first, not for search engines.

Now Google Uses its complex algorithms to automatically identify which content should be ranked at the top or not based on the real human experience and the overall value.

If you prioritize the value and a seamless user experience for your readers, you not only boost engagement but also signal to search engines that your content is relevant and high-quality.

Remember, the ultimate aim is to satisfy your users, and as you genuinely connect with their needs, search engine success naturally follows. So, weave a narrative that not only captures attention but keeps your audience coming back for more.

Craft content that captivates and resonates with your target audience, directly addressing their questions, concerns, and passions.

2. Delete Bad content On your Site:

In the September 2023 Google's helpful content update, they mentioned that Removing thin quality/Bad quality content from your website that doesn't provide any value to the readers, could help your other content to rank well.

Think about this, If someone came to your website and found no value after reading your content, then this can hurt your overall brand credibility and authenticity. And the same thing also Google cares about when ranking a site. That said, Google doesn't care about the site's content quantity but mostly cares about Quality.

Removing thin-quality content especially important for all content creators because this can hurt the other content that are high quality.

Now the question remains here, Should you delete all unhelpful content from your site?

The answer is "No" at all. Google's concern about giving helpful information.

Look for the pages that are important for your business. Then you can Absolutely update your content, and add value to the readers to solve their pain points.

When you update your bad pages, then Google will automatically identify whether it's helpful for visitors or not.

3. Optimize your Content For Feature Snippets:

Feature snippets are those ego-booster tricks that Put your web page's position at the top of the search results even if you're ranking at position 10.

This doesn't require you to do heavy work, it only requires you to keep some tweaks and changes on your content structure, and body content.

Now if you don't know what a feature snippet is, then here's the clear definition.

A featured snippet is a concise summary of information displayed at the top of the search results page in response to a user's query. It aims to provide a quick answer to the user's question without requiring them to click on a specific search result. Just like this!

Here's my own story.

For Example, I wrote & Published an article on "Best Free AI Content Generator". This article was published on Linkedin.

But This Article was ranked on Page two.

Then I updated the content and added this listicle section after H2 to show the tools overview.

This section was added for a clear purpose "Win the Feature Snippets".

The searcher intended to look at some Free content generators and my content directly answered their question without losing their time.

And the result is now here!

After updating little things and adding this section I ranked in the feature snippet.

And this page received a massive boost in Traffic.

But that doesn't mean optimizing content for feature snippets will 100% work for your own Too. This is controlled by Google itself and its system automatically identifies some content to choose to rank as feature snippets.

However, Your primary goal should be to Answer their pain questions directly without losing their interest and their time. Just remove some extra words that don't make sense and add a clear answer after the H2 Heading, this can increase your chance to appear in the feature snippets just like in my case.

4. Audit your Site Regularly:

Auditing your site regularly can ensure your site is healthy and user friendly which impacts overall your website performance. If there are tons of broken links, duplicate content issues, and errors on your site, it means you need to fix them before they hurt your site.

Because it affects your site user experience. That's little technical SEO errors can make a big difference.

Infact, here's how Calvin Cartin improved its ecommerce site revenue by 118% after auditing their web pages.

Now There are a couple of things that you can't find and fix without using the tool that's a little technical part.

For this, You can use some Paid SEO Tools like SE Ranking, Ahrefs, or any of the other tools.

But if you don't have a budget to spend, You can sign up for the Ahrefs Free Webmaster Tool.

This Tool allows you to crawl your site in under few hours and then gives you a list of things (basically Technical Errors) that you can identify and fix them along with Tool's suggestions.

5. Enhance your internal linking structure:

If your site doesn't perform well in the SERP as you wanted it to even if you write and publish a lot of content on your site then there's might a little issue...!

You didn't use an internal linking strategy as a part of your overall SEO campaign. And if you don't do that, then your site will look something like this!

As you can see in the image, these two posts don't connect with your main category page or any of your posts. That means these two posts have less chance to index and rank in the search results.

When you add new posts on your site, then you can add this post's link to one of your older post that's relevant to the new post. This will expand your internal linking structure and help your new pages to crawl as quickly as possible.

Well, Ther are major benefits to using an internal Linking Strategy.

1. Enhanced Crawling and Indexing: The first, which is the obvious thing is that search engine bots use links to navigate and discover new content on your website. A well-structured internal linking system helps these bots crawl and index your pages more efficiently.
2. Page Authority Distribution: Internal links can distribute authority and relevance throughout your site. Pages that are well-linked within the site's structure can pass authority to other pages, which helps your site be well-established to search engines. This can contribute to higher rankings for those pages.
3. Improved User Experience: A logical and well-organized internal linking structure enhances the user experience and makes it easier for visitors to navigate your site. When users can easily find relevant information, they are more likely to stay on your site longer, which means low bounce rates and signaling to search engines that your content is valuable.
4. Topic Clusters and Semantic SEO: Another major benefit that structuring your content around topic clusters, where related pages are interlinked, helps search engines understand the semantic relationships between different pieces of content. This can contribute to a more comprehensive understanding of your site's expertise on a particular subject.

Final Thought:

Here are my top SEO Tips that you can apply in your SEO Strategy to improve your content ranking.

Now if you like these Amazing SEO tips, Then don't forget to comment and like this post.

Thanks for reading!