5 Account-Based Marketing Strategies for B2B Marketers

In today’s digital world, businesses must be able to reach their target audience through multiple channels. Learn about 5 account-based marketing strategies that work best for B2B marketers.

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Account-based marketing (ABM) is an approach to marketing where companies focus on specific accounts rather than individual customers. It allows businesses to identify and connect with prospects based on their needs and interests.

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Create an Email List.

One of the first steps in ABM is creating an email list. This will allow you to send targeted messages to your ideal customer base. You can use tools like MailChimp or Constant Contact to build your list.

Once you have created your list, you should be able to segment your customers into different groups based on their interests and needs. For example, if you sell software, you could create lists for IT professionals, business owners, and students. Each group would receive different types of emails from you.

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Build a Community.

Once you have a list of people who are interested in what you do, you need to start building relationships with them. Start by posing queries and paying attention to their responses. Find out how they learned from you and what they thought of your offering. Next, find out what they are interested in seeing more of.

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Leverage Social Media.

You should also use social media to build relationships with your customers. This will help you understand what they want and how they interact with your brand. It’s also an effective way to communicate directly with your customers.

When you leverage social media, you can create content that engages your audience. For example, if you sell software, you could post videos explaining how to use your product. Or, if you sell services, you could share photos of your work. These posts will be shared across social networks, which means people who follow you will see them. If you’re looking to increase sales, then you should consider leveraging social media to promote your products and services.

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Promote Events.

If you’re looking to promote events, consider using Facebook Live. This allows you to stream live video from anywhere in the world. You can then share the event with your followers and engage them by asking questions and answering comments.

In addition to being able to broadcast live, Facebook Live lets you interact with viewers. For example, if you want to ask people what they think about your upcoming event, you can use the chat feature to get feedback. You can also use the comment section to answer questions and provide information about your event.

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Offer a Free Trial.

Another strategy is to offer a free trial. Many people will sign up for a service without knowing how much it costs. By offering a free trial, you can collect email addresses and build a relationship with potential customers.

If you want to use account-based marketing (ABM) in your business, you should know what it entails. ABM is a type of direct response marketing where you target specific accounts based on their behavior. For example, if you sell insurance, you might send emails to new policyholders who haven't opened their mail in the last 30 days. You could also send messages to existing customers who haven't purchased anything from you in the past year.