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Farah Asif
Strategist for high-calibre personal brands?Transform your authentic self into a magnetic online presence | Personal Branding | Social Media Marketing | Magnetic Messaging | Visibility & Aesthetics
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I used to say All The Time when I first started using Insta.?
I was so overwhelmed by the question of what to post, would people like it and worse, why why would they??
On top of the pressure of posting every day to keep up with everyone (the algorithm was still a mystery to me four years ago)
UNfortunately, I see entrepreneurs either posting only about their work with their beautiful brand-color coordinated templates, or value posts that show their knowledge.?
They’re beautiful but don’t show who you are as a person. Human connection is what speaks to your audience and attracts the right people to you.?
Influencers post a picture of their latest HOTTEST outfits and get millions of??It’s not about the outfit, well maybe but it’s about their VIBE, their confidence. We feel them through their posts. When you can show your audience bits of your life and let them in…you’ll be so compelling you’ll have clients lining up to work with you!?
Creating your powerful personal brand that will increase your engagement by doing?:
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Who are you professionally? And personally? Your personal brand falls somewhere in the middle.
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In order to magnetize your audience to you, you have to let them in. Obviously follow your gut instincts, I leave it up to my clients to chose what they’re comfortable sharing. But do this: write down what you enjoy. Then what you’re comfortable sharing. That list, can get you started now!
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There is no image without style. Think of people you admire and look-up to - I’m talking about powerful people who have an influence on others. Who have a distinct image and presence, they most likely have an individual style they’re rocking as well. Am I right? What impression do you make with your style? Not only everyday but especially as a professional.
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Your brand and core values have to match what you show in pictures and they have to be complementary. The smallest details can make the biggest difference. As I started showing up and sharing my real life and experiences more vulnerable and honestly I got more attention. The community of engaged followers followed.
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A huge takeaway from having built powerful personal brands for my clients and myself is: Your content is based on aesthetics on social media and not just copy a.k.a your photos and videos have to be attention grabbing!
As my career developed, I realized having pro photoshoots was critical?My photos were used on my website, social media, in marketing funnels, promotions, for any events I ran, press etc.?
A pro photoshoot elevates the professionalism of your personal brand AND gives you useful media assets you can use for years to come.
I hope this inspired you today!??
What are you working on in your personal branding??
Farah?Xx