4th Edition March 2023
Sparta Loyalty
Europe's leading Omnichannel Loyalty/GC Ecosystem provider with an emphasis on monetizing customer data in real time!
Artificial Intelligence is genuinely taking off right now in 2023 ??
As a result, we would like to introduce our latest new product: ????
'CHURN PREDICTION'
??-??-??-??-??
??????
Using AI, our software can predict customer actions and align them with defined rules for customer retention, allowing marketing and sales teams to respond accordingly with a range of potential in-person and digital activities. ????
This results in a possible revenue increase of tens and hundreds of thousands of ???? by reducing customer churn rate by up to 20%. ????
????For the full article, follow the link ---> https://lnkd.in/g6_W9Pd4
Behold, the future is now, and it's all about AI! ????
The Sparta Loyalty Platform is the pinnacle of personalized customer experiences designed to keep your business ahead of the curve. ??
With our revolutionary Next-Best-Offer (NBO) AI technology, your business can deliver tailored marketing solutions to the right customer at the right time! ?? Our comprehensive omnichannel loyalty ecosystem is the key to unlocking a world of possibilities.
The Sparta Loyalty Platform is not your ordinary rewards program; it's a strategic, centralized program designed to enhance customer engagement, drive sales, and improve customer retention. ?? Our program allows you to tailor your loyalty program to fit your business needs and gain valuable insights into your customer base.
But that's just the beginning! The Sparta Loyalty Platform integrates seamlessly with your CRM, e-commerce, and marketing automation systems, providing a comprehensive view of customer interactions, transactions, and engagement. ??
Unlock the full potential of your business with the Sparta Loyalty Platform. Deliver highly personalized experiences, improve customer engagement and retention, and drive revenue growth. ????
Experience the future of loyalty with the Sparta Loyalty Platform! ?? Access our full whitepaper now: https://lnkd.in/dcqAnqHk ??
Don't miss out on this exciting opportunity - read our full article here: https://lnkd.in/dDgMyew4
We want to announce that we will be exhibiting at the Retail Technology Show in #London on the 26th-27th of April 2023! ??????????
Come say hello! ????
Meet our team and stay for a coffee or glass of prosecco! ???
If you would like to arrange to meet with us before/during/after the show, feel free to contact us directly at [email protected] or our Marketing Director, Alexander Kubicki, to arrange a time ??????
This is an opportunity for you to come and meet our team, where we can present our signature Omnichannel Loyalty Ecosystem where we monetize customer data in real-time.?
Or you click the link to say you are attending! ????????
https://rfg.circdata.com/publish/RTS23/?exhibitorid=3b9faa92-3496-4232-886e-afa501094203
Customer Loyalty Report 2022
Sparta Loyalty would like to announce our Customer Loyalty Report 2022! ???????
We have spent the whole year crafting this report with insights from top-level CMOs, CRM executives, and loyalty professionals. With the report, you will receive an unprecedented understanding of how loyalty leaders see today’s considerable consequential challenges and trends concerning loyalty programs. We have leading experts from brands such as New Balance, Gatta (FERAX sp. z o.o.), Briju 1920, + many more sharing their ideas and experiences to help your brand achieve its full loyalty potential.
Use the report to advise your customer loyalty strategy for 2023 and beyond!
In this report, you’ll discover:
?Global loyalty trends within Europe and beyond
?Industry-leading ideas and opinions of loyalty professionals who are in direct oversight of their loyalty program
?A look into the benefits and challenges of the current loyalty program operation
?Insights directly from loyalty professionals and their foresight for the future of the loyalty program
Please follow the link! ????
Or visit our website at www.SpartaLoyalty.com ????
Our most popular #FASTFACTS for last month was ????
?? Customer loyalty is critical to business success. Here are some interesting statistics on what drives it:
?? 97% of American consumers are loyal to at least one brand.
?? 56% of customers will stay loyal to a brand that “gets them.”
?? At least 40% of consumers say quality products make them loyal.
领英推荐
?? Unfortunately, 96% of consumers agree that loyalty programs can be improved.
?? 75% of consumers would switch brands for a better loyalty program.
?? ?? ?? ?? 86% of loyal consumers will recommend a company to friends and family.
?? A staggering 92% of consumers trust family and friends more than online reviews.
Sparta Loyalty would like to announce.... (drum roll????)
??
??
??
We are officially sponsoring The Loyalty Academy's First European #Loyalty #Academy #CLMP ? Certification Workshop! ????
We want to invite you to join us, whereby our VP, Filip Zajdel, and our Marketing Director, Alexander Kubicki, will be on hand to meet and network with you! ????
The Wise Marketer is hosting this event, and The Loyalty People, who are at the forefront of #MarTech and #CustomerLoyalty????
Workshop speakers include Tom Peace - Customer Loyalty Expert, Deon Olivier, CLMP? and Margaret Meraw, MBA, CLMP ????
Other event sponsors also include Antavo Enterprise Loyalty Cloud and Snipp Interactive ????
For more details about this event, please for the link ????----> https://lnkd.in/eVDiWFc7
America's Best Loyalty Programs 2023
Loyalty programs have become vital for businesses to attract and retain customers. These programs reward customers for their repeat business, increasing customer loyalty and company profits. But with the plethora of loyalty programs available, how do you know which ones are worth your time and money?
To help answer that question, Newsweek has partnered with global data research firm Statista to find America's Best Loyalty Programs 2023. We surveyed over 4,000 customers who are members of U.S. loyalty programs and asked them about their satisfaction with the programs, which ones offer worthwhile rewards, and which they would recommend to others.
Newsweek evaluated 239 loyalty programs in 32 product and service categories across 11 sectors, including apparel, banking, restaurants, and travel. Our research found the highest number of top-rated rewards programs in supermarkets, clothing, and fast food categories.
Polygon Partners With Salesforce for NFT-Based Loyalty Program
The latest move from Salesforce to partner with blockchain platform Polygon highlights a growing trend among companies to use Web3 technologies for customer engagement initiatives. This partnership will allow Salesforce clients to create token-based loyalty programs through the management platform Polygon provides.
In a recent tweet, Ryan Wyatt, president at Polygon Labs, confirmed that Salesforce would onboard its clients to Polygon to enable them to launch NFT-based loyalty programs. This announcement follows Salesforce's decision to expand its client services to include the management of NFT-based loyalty programs.
The move towards blockchain technology for loyalty programs comes as no surprise, given the profitability that can be gained from repeat customers. In fact, according to Smile.io, a rewards program provider, repeat customers can generate around 40% of a business's revenue.
Other companies have also adopted blockchain technology for loyalty rewards. For instance, BlockFi and Gemini announced plans to offer credit cards with Bitcoin rewards. Additionally, in 2022, Mastercard supported Uptop, an NFT-based loyalty program, through its startup engagement program.
As a marketer or C-suite professional, this partnership highlights the importance of using the latest technologies to increase customer engagement and loyalty. The use of blockchain-based loyalty programs can not only help retain customers but also attract new ones. As more companies continue to adopt Web3 technologies, staying up-to-date with the latest trends in customer engagement and loyalty programs is essential.
BMO agrees to buy Air Miles loyalty program
BMO Financial Group to Acquire AIR MILES Reward Program Rewards Program Amid LoyaltyOne Co.'s Bankruptcy Protection
BMO Financial Group has signed a deal to acquire the Air Miles rewards program from LoyaltyOne Co., which has filed for bankruptcy protection. The proposed $160-million US deal aims to accelerate the loyalty program's growth while assuring the 10 million customers of the program that their points balances will not be affected.
The U.S. parent company of Air Miles, LoyaltyVentures, is seeking court protection from its creditors in the U.S. and Canada. As part of the bankruptcy proceedings, LoyaltyVentures' shares on Nasdaq, currently trading under the LYLT symbol, will be delisted.
The acquisition presents a made-in-Canada opportunity to enable the reinvigoration of one of Canada's most extensive loyalty programs, according to Ernie (Erminia) Johannson, BMO's group head of North American personal and business banking. She also said that BMO's long-term perspective aims to run Air Miles like an entity, fund it, grow it, and inspire it, in contrast to the short-term approach that a holding company based in another country might take.
Air Miles was once one of the biggest names in the loyalty space in Canada, but its popularity slowly eroded over the years. Its problems started in 2016 when it announced that unused points would expire, leading to a rush of people cashing in points for fear of losing them for nothing. Then the company reversed that decision, which led to more upset.
More and more retail partners have abandoned the program since then, further eroding its value in the minds of many consumers. Last year, Empire Company, which owns the Sobeys's and Safeway grocery chains, joined the Scene+ rewards program, founded by Scotiabank and Cineplex, marking another blow to Air Miles.
Patrick Sojka, the founder of the loyalty program portal Rewards Canada, says Air Miles has been in trouble for a while now. "They've lost partners left, right, and center, not just the Sobey's group ... they lost Staples, Old Navy, Rona, Lowe's," he said.
As the acquisition progresses, another suitor could emerge for Air Miles. LoyaltyOne will undergo a sale process that could see a buyer other than BMO appear with a better offer. However, with few partners left in the program and fewer options for additional revenue, it is less and less surprising that this is happening.
Salesforce Rolls Out Platform for Big Brands to Create NFT Loyalty Programs
Customer relationship management software company, Salesforce, has launched Salesforce Web3, a platform enabling businesses to create token-based loyalty programs using non-fungible tokens (NFTs). With the ability to mint and sell NFTs, monitor blockchain activity, and view real-time customer data, Salesforce Web3 will help clients drive engagement, personalization, and community among their customers.
The platform's launch follows a pilot program of 257,000 transactions with Salesforce clients such as the whisky brand Crown Royal, clothing brand Scotch & Soda, and toy company Mattel, Inc. In the pot program, Mattel's Hot Wheels NFT Garage Series of digital cars generated over 215,000 NFTs, some of which allowed customers to earn physical Hot Wheels products, while Scotch & Soda launched its free NFT loyalty program, Club Soda 3.0, in partnership with Salesforce. Crown Royal also minted over 20,000 claimed digital collectibles linked to the brand's care packages of Crown Royal alcohol for active military members.
According to Adam Caplan, GM of Web3 at Salesforce, Web3 provides access to first-party data, making it an excellent tool for direct engagement with customers amid Apple's changing rules on cookies and regulations on privacy. The Web3 platform has built-in privacy tools to enable wallet owners to share all their information or just some information, depending on their preferences.
Salesforce Web3 is blockchain agnostic but supports proof-of-stake chains, with most Salesforce customers using Ethereum or Polygon Labs. The platform aims to avoid using industry jargon and prioritizes customer experience to minimize friction. Salesforce sees brands in retail and consumer goods, media, and fashion as the top targets for its new NFT management software.
Deon Olivier, CLMP? Tom Peace - Customer Loyalty Expert Maja Mlodzinska Damian Kubicki Piotr Wilk