The 4th edition of the CEX Weekly Update is ready to be read!
?? Dr STEVE LABORDA
CEO | Chemical Industry Expert ?? | Focused on Customer Excellence and Profitability through Value Selling and Sales & Marketing Enablement
Welcome to the 4th edition of the Commercial Excellence (CEX) Weekly Update!
Our newsletter is designed to keep you informed and up-to-date with the most important developments in these areas, so you can stay ahead of the competition and drive success for your organization. You will get a summary of the main posts from valuebizbooster
If you missed the posts of this week, here the last about around commercial excellence, sales, marketing and pricing.
So, whether you're a sales professional, marketer, or pricing strategist, join us each week as we explore the latest trends shaping the world of B2B manufacturing sales and marketing excellence.
I hope you enjoyed so far the editions of the CEX weekly update!
???????? ???????? ?????????????? ???????????? ???????? ?????? ?????????? ?????? ?????????
In our virtual coffee last week, we discussed how you make a product launch successful.
In many B2B companies, salespeople have their go-to persons at customer organizations for product launches, and they wonder why they fail. READ MORE
领英推荐
???? ???????? ?????????? ???????? ?????????? ???????? ?????? ???????????????? ?????????????? ???????? ??????????????????, ...
?? you should continue reading!
At the same time, you may be missing out on potential profits and undervaluing your offerings.
Are you in need of guidance to improve your team's sales performance and capture more value? READ MORE
Where do you see the challenges in value discovery?
Just last week, I observed again one of my customers implement value pricing and forget about the implementation part of Value-based Selling in which they leave the sales team running through the battlefield without excellent preparation upfront. See the answers to the poll HERE
In this week's newsletter, we touched on the themes around product launches and value selling. I hope you found those relevant and helpful for your day-to-day activities.
Are you missing a topic, please feel free to reach out and propose those that you would like to see in the coming weeks.