4Patriots Launches on BigCommerce, CRO Services, Rise.ai Partnership, & NRF 2025

Monthly Highlights

• Client Spotlight: Congrats to 4Patriots on their BigCommerce launch
• Services Spotlight: Conversion Rate Optimization (CRO)
• Partner Spotlight: Rise.ai
• Event Recap: NRF 2025
• Events: eTail West, ShopTalk Spring, ChargeX

CLIENT SPOTLIGHT: 4PATRIOTS

4Patriots Launches New Headless eCommerce Website with BigCommerce & Builder.io

As an industry leader in emergency preparedness, 4Patriots has taken their commitment to providing the best survival food and equipment to the next level. Their move to a cutting-edge, headless architecture is set to power growth, scale, and innovation in the competitive marketplace.

Key Goals Achieved:

• Seamless migration of site management, marketing, and sales to their Marketing team.
• Adoption of a best-in-class tech stack to enhance brand awareness and recognition, product and service offerings, marketing channels and regions, and system and data unification.
• Improved onsite search, merchandising, SEO, and site speed.
• Delivering personalized, unique customer experiences.

Exciting Features:

• Enterprise-grade payment providers.
• One-click, funnel-like eCommerce upsells.
• Installment plans for better customer flexibility.
• Enhanced discounts and promotions on funnels.
• Real-time data & analytics for actionable insights.
• Unified customer accounts and order history.
• Self-service options for customers.
• Cutting-edge testing of new services & technologies, including NetSuite , Searchspring - A division of Athos Commerce , Avalara , Builder.io , and Klaviyo .

Built with Builder.io: The headless implementation of Builder.io empowers the marketing team to build and manage experiences with:

• Fully customizable pages for Funnels, Home, and PDPs.
• Reusable templates and sections with in-line visual editing.
• Built-in targeting, personalization, A/B testing & analytics.
• Reduced reliance on external apps and dev support.

VISIT 4PATRIOTS.COM >>

SERVICES SPOTLIGHT: CONVERSION RATE OPTIMIZATION (CRO)

Conversion Rate Optimization (CRO)

Drive revenue & increase conversion for your brand with conversion rate optimization (CRO) services. Implementing a CRO program improves the performance of marketing efforts by driving more revenue from your existing website visitors.?

DRIVE MORE REVENUE WITH CRO >>

PARTNER SPOTLIGHT: RISE.AI

CQL and Rise.ai together help eCommerce brands boost customer loyalty, increase revenue, and enhance the overall shopping experience.

?With Rise.ai ’s automated gift card and loyalty systems, brands can create robust, customizable loyalty programs to keep customers engaged, offer incentives, and retain them longer. Customers can earn store credit, redeem gift cards, and access rewards, driving repeat purchases and increasing lifetime customer value.

LEARN MORE

NRF 2025 RECAP

This year's NRF was our best yet! Shopify was everywhere, AI and Unified Commerce were hot topics, and our team enjoyed meeting with partners such as Shopify , BigCommerce , Salesforce , Yotpo , Klaviyo , Ordergroove , Searchspring - A division of Athos Commerce , Loop , Avalara , Deck Commerce , Recharge and many more.

A few highlights:

• A special thanks to Vicki Bodwell (Shopify), Karthik S. (Guthy|Renker), and Matt Goward (CQL) for an engaging panel discussion on Unified Commerce on Shopify for 5 Brands
• Thanks to David Barr , Ryan Donahue , Matt Goward (CQL), Karthik S. (Guthy|Renker), and Peyman A. (Shopify) on a great Ecommerce Conversations panel & dinner at Bar Primi, hosted by Recharge, Klaviyo, Shopify, and Deck Commerce
• Kudos to Ryan Donahue (CQL) for a great video interview on partnering with Shopify

We look forward to seeing everyone again at eTail West next month. Contact [email protected] for details or to meet up!

Upcoming events

eTail West

Date(s): February 24-27, 2025

Location: Palm Spring, CA

ShopTalk Spring

Date(s): March 25-27, 2025

Location: Las Vegas, NV

ChargeX

Date(s): April 14-15, 2025

Location: Los Angeles, CA

The Art of Commerce?

CQL is the leading digital commerce agency bringing holistic solutions that elevate customer experiences and drive business outcomes for D2C brands and B2B corporations. With nearly 30 years of expertise, CQL delivers integrated multi-disciplinary solutions across strategy, user experience, performance marketing, and industry leading technology capabilities with unrivaled platform partners including Shopify, Salesforce Commerce Cloud, and BigCommerce.