4k live UHD broadcast launches closer.
“The industry is in the same situation as the move from SD to HD where it's likely that 75% of programming will be captured HD and up-rezzed to 4K for a period,”
Just now, live event production is in early transition between HD and 4K where broadcasters want an investment that serves the bulk of their paying audience in tandem with a very easy parallel production in 4K when the greenlight is given.
Sony also wants to promote the HDC-4300 as a super slo-motion camera with 4,6 and up to 8 times speed capture possible. “That means you don't have to invest in specific triple speed cameras,”
Cameras are being built more as platforms to which new functionality can added by way of firmware upgrades or plug-ins when demand requires or as the software is advanced.
Matte painter, concept artist
5 年How are you sir