THE 4GEMS THAT CAN HELP YOU BUILD A SUCCESSFUL BUSINESS

THE 4GEMS THAT CAN HELP YOU BUILD A SUCCESSFUL BUSINESS

BUSINESS….. a very common word in everybody’s ears. Well, you can’t deny the fact that most activities in our daily lives involve business. Whether through selling products or provision of services. Some might say oh I don’t do business because I am employed, well so long as it involves exchange then you are already into business. Why, because you are exchanging your labor for the salary that you are paid. Understood

Yes, But the actual business that I aim to discuss today is the one that involves the exchange of goods for cash. For example, owning a shop that sells bags or groceries or whatever else you name it. I personally have so much respect for people running businesses any type of business and am not being bias here. You might be wondering who is this person or what exactly is she talking about.

 Let’s switch it up a little bit and let me talk of my experience in business as a business lady.Yes, behind this keyboard is a very pretty lady with the most impressive personality you’ve ever met. Not to brag but it is true. Do you know how it was for her in the business world? Am about to put it all down in the next paragraph, Bytheway nice to meet you reader…… Are you good? Ouk we good to go.

So I started my business journey right after completing my high school studies when I was getting ready to go for my University studies. Thanks to my savings I had a little that really helped me with starting my accessories and clothes business. I got into this business believing that I am in a very good position since I had a lot of friends and I believed it was going to work. Ofcoz it did at some point because I managed to convince some of my friends to buy from me and they did. Though not for long.

I have to admit that I didn’t get much as I expected you know I thought my friends will be upfront supporting me cheering for me and posting my beautiful ads and posters that I created with so much love and passion. I was so excited but yeah what happened was quite the contrary as I expected, So my business failed because I COULDNT GET ENOUGH CUSTOMERS and I started dressing the clothes and accessories myself you can say at least it wasn’t food that it could have decayed and cause me loss. Yes, it didn’t work for business but I got some new outfits. Crazy right?

After 2 years I got back with quite a different business and this time it was different. I took my time to learn about the business that I wanted to get into, I had people who were in this business long enough and they were all willing to support and help me to know how it works. So now I had CUSTOMERS. I had MENTORS, I had CONNECTION, and guess what I MADE IT!! I acquired enough money from it, enough money that enabled me to get a place of my own to rent, and pay my bills but guess what I stopped the business. Do you want to know why? I’ll let you know very soon.

So you can see a single factor isn’t enough to run a successful business there’s more than just CAPITAL like how everybody will tell you, It’s not about CUSTOMERS you may have them and still fail to manage them. There’s more that is needed.

But yet this doesn’t mean that you do not need the basic things like capital, customers a quality product you need all those but there are other strong things that I love to call THE 4GEMS that can help you build a successful business. Mind you this is from my personal experience and it proved to work most of the time even for most of my clients who run online businesses.

Without wasting time let’s dive ….Gem 1 CONSISTENCY… it’s not like it’s not going to happen it just needs time, be consistent you can use at least 6 months to analyze and come up with the decision if it’s either going to work or not. There are days that you might not feel like doing it but you have to. Customers always go for the most frequently seen seller, so you have to be on their minds to the extent that when a person thinks about jewelry for instance your shop should be their go-to, and for that to happen you need to be in the market for some time I said 6 months but it could even take years with frequent analysis.

Gem 2 FLEXIBILITY you have to understand your business environment so you can change as time changes too. You do not have to stick to a single method we only stick to the GOAL but the road to the achievement of the Goal can be changed over time and that is what we call flexibility so a business person should be willing to do this.

TOLERANCE, 3rd Gem Customers can really get on your nerves we are all humans and it is proven that dealing with humans is the most difficult task but that doesn’t mean it’s not possible. You must understand that you have to be nice to your customers despite their reactions. If it gets out of hand at least stay calm and do not react negatively. In most cases, people project what is within them so if you are a nice person then you are not the one to be blamed.

Last but not least COMPASSION I have seen people in business treating people like materials, am not sure if that is the most effective term but come on. You must understand human psychology and try building relationships with people. Provide valuable information for your customers, understand what they like, and what they don’t, and be compassionate and act like you care. Well of course you have to care.

It's not going to be easy but you must try your level best to have these 4 Gems they are quite potent. Well, let’s go back to the reason why I stopped my second business. The reason was that I didn’t have TIME at the moment I had so much going on. I was a student, employed, and still running my own business. You can imagine how hectic it got. So I choose my education and work and since I was dealing with entrepreneurs at work (DIGITAL MARKETER) it was quite wonderful because I dealt with something that I am fully experienced with.

Am I going to go back into running the business…YES a big YES when? I am not quite sure yet because helping business people is what I have grown fond of. Therefore I would love to encourage you Madam, Youngster, Sir all people who would really love to do the type of business that which involves selling of goods. You can and with the GEMS listed, you can do more than you can imagine.

Best of luck