489 - The Next Generation of Connected Health
In this episode of Talking HealthTech hosted by Peter Birch , healthcare innovators Mani Sahihi and Luke Fletcher from Foxo discuss their journey and the future of secure communication in healthcare.?
Recorded at the HLTH Inc. 2024 event in Las Vegas, the conversation reveals the dynamic evolution of healthcare communication, its global challenges, and the pathways to innovation.
The Power of Secure Communication in Healthcare
The healthcare industry is transforming rapidly, especially in terms of secure communication. Mani and Luke highlight secure communication's crucial role in the healthcare setting. Initially focusing on radiology, their work has expanded into hospital, pathology, pharmacy, and primary care sectors. According to Luke, this expansion is due to the dynamic needs of radiology, proving that robust systems can adapt across different healthcare markets.
Customer-led design drives innovation in healthcare communication, meeting diverse needs across various sectors. Secure communication platforms must evolve swiftly to meet these needs, ensuring seamless and secure information exchange among healthcare professionals and patients.
Addressing Challenges in Healthcare Communication
Secure communication platforms face numerous challenges, including change management, adoption, and integration. Healthcare systems often encounter bureaucratic and policy-related obstacles. However, innovation requires overcoming these barriers, usually necessitating unique change management and adoption approaches.
True innovation requires breaking away from the conventional path and pursuing ideas that haven't been explored before. This has enabled Foxo to navigate complexities and provide secure, intuitive communication solutions that healthcare professionals can seamlessly integrate into their workflows.
Diverse Applications of Secure Communication
Foxo’s secure communication solutions have broad applications across various healthcare sectors. These platforms address common challenges healthcare providers face, from radiology to pharmacy and aged care. As Mani explained, their success in pharmacy and pathology showcases the versatility of their solutions in meeting sector-specific needs.
Various healthcare sectors encounter similar communication challenges, and these solutions are specifically designed to address them effectively. This adaptability is key to their success in diverse healthcare environments.
Relevance and Scale in the United States
While secure communication is essential globally, its relevance and scale differ across regions. Solutions must consider the broader context in the United States, where only 30% of the healthcare workforce is hospital-based. Secure communication across diverse platforms like SMS and MS Teams is critical for effective patient and provider interactions. This cross-platform capability not only increases accessibilitybut also addresses common communication challenges in the US and Australia alike.
Leveraging Partnerships for Global Expansion
Building strategic partnerships has been pivotal for Foxo’s global expansion. By collaborating with global partners in radiology and leveraging integrations with major players such as AGFA HealthCare, Foxo has established a strong foothold in the United States. These partnerships facilitate smoother transitions into new markets, enhancing scalability and compliance with local regulations.
Partnerships serve as accelerators, enabling expanded reach and enhancing existing systems. This underscores the importance of building alliances to foster growth and innovation.
The Role of Innovation and Technology
Innovation and technology are at the core of Foxo's mission. By continuously refining their secure communication platforms, they address specific needs within different healthcare verticals.Innovation involves creating new solutions and adapting existing ones to meet the scale and volume demands of various markets. This ensures that technology remains relevant and effective across diverse healthcare settings.
Change Management and Adoption
Change management and adoption are critical for implementing new healthcare solutions. Integration into existing systems simplifies change management and adoption, making it easier for healthcare professionals to accept and utilise new solutions. This strategy enhances the user experience while seamlessly integrating new technologies into daily practices.
The Future of Secure Communication in Healthcare
Looking ahead, Foxo continues to explore innovative solutions that address the evolving needs of the healthcare industry. While AI's potential in healthcare is undeniable, Foxo focuses on its core strengths of secure communication, leaving room for collaboration with AI vendors. This allows them to deliver specialised solutions that complement broader technological advancements in healthcare.
AI is a crucial frontier in healthcare, and Foxo’s role is to facilitate secure, seamless communication pathways to support AI-driven outcomes. This approach places Foxo as a key player in the ongoing digital transformation of healthcare.
Advice for Innovators in Healthcare
Commitment and perseverance are key for Australian innovators aspiring to enter global markets. Mani and Luke's journey underscores the importance of building strong partnerships and actively participating in accelerator programs. These initiatives provide valuable networking opportunities and market insights crucial for successful expansion.
Fully committing to the process, attending in-person events, and building relationships are crucial steps that greatly influence success in global markets.?
Paving the Way for Future Innovations
Foxo's work exemplifies the importance of innovative solutions that can efficiently adapt to various contexts and scales. By fostering strong partnerships and focusing on user-centric design, they are setting the standard for the future of healthcare communication.
Healthcare innovation depends on a collaborative approach, where technologists and clinicians work together to create effective solutions. This collaborative mindset is essential for driving meaningful progress in the healthcare industry.
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Much more than secure messaging, Foxo is the gold standard of health communication.
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