48% Of Sales Leaders Say Their CRM System Doesn’t Meet Their Need??| Xeno pulse 57th edition
Good Friday morning!
It’s Friday and can’t help but think about how amazing this week has been. My highlight of the week undoubtedly has to be the women’s day celebration at Xeno. It was an absolute blast with a lot of fun, a lot of laughter, and a lot of love. Look at all these happy faces from the celebration.
In today’s edition:
- Forbes: 48% Of Sales Leaders Say Their CRM System Doesn’t Meet Their Need
- AI Can Do That? What Marketers Need To Know About Predictive Features
- What’s in store for retailer loyalty programs in 2021?
CRM
Forbes: 48% Of Sales Leaders Say Their CRM System Doesn’t Meet Their Need
According to a survey of more than 1000 sales professionals, it was revealed that 52 percent of sales leaders reported that their CRM platform is costing potential revenue opportunities.
The issue is most companies see a CRM system as a sales tool to manage a pipeline and quotes. Or a customer service device that tracks complaints and issues. But it goes well beyond that.
If you want your CRM system to be worth the investment then make it your main, collaborative, shareable database that's used by everyone across your entire organization. Every employee in a company is employed only to ensure that the company's customers are happy. Period.
Explore Xeno's next-gen CRM here >
Artificial Intelligence
??AI Can Do That? What Marketers Need To Know About Predictive Features
We all know about AI-powered techs, like chatbots, voice recognition and automated ad bidding. But there are other, more direct applications of AI in marketing quietly driving the decisions of some brands. Right now, marketers are using AI to tackle challenges like High-value customer segmentation, Churn risks & Product propensity.
Data scientists apply AI techniques to consumer data to figure out which consumer characteristics are most likely to be associated with specific behavior. The resulting characteristics are considered to be "predictive features."
With a carefully selected set of predictive features in hand, data scientists can use AI techniques to analyze past behavior and find patterns that are predictive of the outcomes they want to drive.
Understand how predictive features actually works >
Loyalty
??What’s in store for retailer loyalty programs in 2021?
In January 2021, Clarus Commerce conducted 2021 loyalty industry study, surveying 300 marketing and loyalty specialists to identify retailers’ current and future loyalty strategies and expectations. Here are the 3 key findings from the 2021 loyalty report:
- Instant benefits lead to better results: Shoppers want instant gratification and offering immediate rewards to your loyalty members also results in more consistent shopping.
- Loyalty has been overlooked during the holidays: Just 7% of retailers offer holiday discounts through loyalty programs — a missed opportunity.
- Premium loyalty is valuable: While traditional loyalty programs are an important part of the marketing mix, premium loyalty programs or tiers take loyalty to another level.
Check out the entire report here.
Xeno’s Next-Gen Loyalty Program Software for the customers of today >
??The hand-picked tool of the week: Remove.bg
Introducing our new section to help you discover some of the most unexplored & helpful tools made for marketers like you.
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??Brand & Marketing News
1. Women Belong In The Kitchen’: Burger King’s International Women’s Day Tweet Goes Down In Flames
2. Twitter Expands Conversation Settings to Paid Ads: Twitter Will Now Enable Advertisers to Control Who Can Reply to Their Promoted Tweets
3. You Won’t See This Word on Beauty Packaging Anymore. Unilever to remove ‘normal’ from packaging, ads of beauty & personal care brands
That’s all for today folks. Have a great weekend, and enjoy while it lasts
Adios!
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