46 Coffee Meetings Over 3 Days: Unleashing the Power of Digital Prospecting

Just last week, a client approached us with a captivating challenge. They aimed to maximize their presence at a major conference spanning Monday, Tuesday, and Wednesday. With three dedicated sales professionals on the trade show floor, their goals were clear.

Here is what we’ll cover this week:

1. 46 Coffee Meetings Over 3 Days: Unleashing the Power of Digital Prospecting
2. Going Pro with Adam Robinson: Accelerate Your Social Reach and Reputation on LinkedIn
3. Moving Company to Eastern Standard Time: 9-5, Monday to Friday

46 Coffee Meetings Over 3 Days: Unleashing the Power of Digital Prospecting

Let me tell you a story that underscores the transformative power of digital prospecting.

A customer approached us last week with an intriguing challenge. They wanted to maximize their presence at a major conference spanning Monday, Tuesday, and Wednesday.?

With 3 sales professionals hitting the trade show floor, their objectives were clear: drive traffic to a Monday night after-party and arrange coffee meetups and luncheons at the convention center.

This is where the magic of LinkedIn at scale comes into play. Live and virtual events offer definitive calls to action. You’re either attending or not and if you are, you must decide how to spend your time. These binary choices drive engagement because, as humans, we crave direction despite our desire for options.

Here's how we tackled this challenge and achieved wild success:

1. Database Creation: We built a comprehensive database of the entire attendee list—about a thousand people.

1. Connector Campaign: We split this list among the three sales professionals and initiated a LinkedIn connection campaign. Within the first 48 hours, these professionals were connected with all attendees.

1. Driving Engagement: We sent invitations to the cocktail party and scheduled coffee meetings. This strategy turned out to be incredibly effective.

This approach offers a significant opportunity for your sales team. While you’re likely engaging prospects via email and phone, LinkedIn remains an underutilized channel. Unlike email, LinkedIn messages have double potency: they appear in both the LinkedIn inbox and the recipient's email, often on their mobile device. This dual delivery system ensures higher visibility and engagement.

As companies gear up for a surge of live events in the coming months, leveraging digital prospecting on LinkedIn can set your team apart. Embrace this strategy to drive meaningful interactions and boost your event ROI.

Seize the moment and revolutionize your sales approach. Let’s turn every conference into a goldmine of opportunities.

Going Pro with Adam Robinson: Accelerate Your Social Reach and Reputation on LinkedIn

Let me share a transformative story that resonates with my journey and likely yours too.?

About a week ago, my friend Dan Martell wrote a compelling newsletter on "going pro" on YouTube. He highlighted how YouTube became his primary driver of lead flow, balanced with some activity on Instagram.?

Dan started his business, SaaS Academy , around 2015. Initially, he enjoyed substantial engagement—tens of thousands of interactions—but he felt it was amateur.?

Recently, he revamped his content strategy, doubling his subscriber base within weeks. Dan's realization was profound: to achieve exceptional results, he had to make dramatic shifts in content production.?

In our AI-driven world, the cost of video production is plummeting, making it easier to create content at scale. However, volume alone isn't enough; the key lies in creating authentic, impactful content.

This brings me to Adam Robinson , who dramatically accelerated his content's reach by adopting a professional approach.?

Adam, who owns a B2B enterprise, transformed his content strategy, and our marketing team reverse-engineered his success. The frequency and quality of Adam's posts have seen a significant uptick, setting a benchmark for the rest of us.

It's a stark reminder that to break through the noise, we must continually share unique insights and high-quality content.

This shift from amateur to pro is a call to arms for founders, CEOs, influencers, and sales professionals. The level of commitment needed to transition is substantial.?

But ask yourself, do you want to look back on your career with regrets, or do you want to seize these opportunities now? One of our greatest assets is the power of offshoring.?

By leveraging affordable offshore marketing teams, we can access top-notch copywriting, graphic design, social media management, and videography—services that would be prohibitively expensive in North America.?

This strategic advantage allows us to accelerate our content production and distribution at a fraction of the cost. To truly "go pro" and dominate your LinkedIn presence, it's time to ramp up your content strategy.?

Share more, create better, and engage consistently. This is the path to elevating your social reach and reputation. Let’s embrace this challenge and transform our approach today.

Moving Company to Eastern Standard Time: 9-5, Monday to Friday

We're excited to announce some changes designed to make Levrg support even more responsive and convenient for you! Based on your feedback, we're moving to Eastern Standard Time (EST) with Monday-Friday, 9:00 AM to 5:00 PM support hours.?

Starting June 1st, you'll benefit from:

• Dedicated Monday-Friday Support: Our team will be available during these hours to assist you with all your needs.?
• Extended Time Zone Coverage: This new schedule brings our support closer to your business operations.?
• Hotline for Rapid Response: We're adding a dedicated hotline staffed by a skilled professional using a centralized communication system. This means faster response times to your inquiries via email, WhatsApp, or Slack!?

One customer said, 'I wish my employees communicated as effectively as your team.' We're dedicated to providing prompt, reliable communication that exceeds expectations.

Switching to EST support hours is a significant step in our mission to serve you better. We're excited to enhance our service, ensuring smooth and efficient operations.

Thank you for trusting Get Leverage. We look forward to supporting you during these new hours and helping you achieve your goals.

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