46 Books Every Marketer Should Read in 2021

I want to start doing this every year.

Below is a list of 46 marketing books I think every marketer should read. Let me know in the comments and what I should add.

Copywriting/Advertising

• Tested Advertising Methods - John Caples
• Breakthrough Advertising - Eugene Schwartz
• The Ultimate Sales Letter - Dan Kennedy
• Hey Whipple, Squeeze This - Luke Sullivan
• The Adweek Copywriting Handbook - Joseph Sugarman
• Ogilvy on Advertising - David Ogilvy
• The Copywriter’s Handbook - Bob Bly
• Everybody Writes - Ann Handley
• Scientific Advertising - Claude Hopkins
• Confessions of an Advertising Man - David Ogilvy
• The Boron Letters - Gary C. Halbert
• Behavioral Psychology 
• Influence - Robert Cialdini
• Alchemy - Rory Sutherland 
• Thinking, Fast and Slow - Daniel Kanneman
• Predictably Irrational - Dan Ariely
• Buyology - Martin Lindstom
• Made to Stick - Chip Heath and Dan Heath
• How to Win Friends and Influence People - Dale Carnegie

General Marketing

• 22 Laws of Immutable Marketing - Al Ries and Jack Trout
• Purple Cow - Seth Godin
• Contagious: Why Things Catch On - Jonah Berger
• Start with Why - Simon Sinek
• Dotcom Secrets - Russell Brunson

Branding

• Building a StoryBrand - Donald Miller
• Behind the Cloud - Marc Benioff
• Shoe Dog - Phil Knight
• Top of Mind - John Hall
• The 22 Immutable Laws of Branding - Al Ries & Laura Ries
• Positioning: The Battle for Your Mind - Al Ries & Jack Trout

Growth Marketing 

• Hacking Growth - Sean Ellis & Morgan Brown
• Growth Hacker Marketing - Ryan Holiday

B2B Marketing 

• The Ultimate Sales Machine - Chet Holmes
• From Impossible To Inevitable: - Aaron Ross, Jason Lemkin
• Predictable Revenue by Aaron Ross & Marylou Tyler

Content Marketing

• Jab, Jab, Jab, Right Hook - Garyvee
• Epic Content Marketing - Joe Pulluzzi 
• Permission Marketing - Seth Godin
• Lost and Founder - Rand Fishkin

Customer Marketing

•  The Forever Transaction - Robbie Kellman Baxter
• Be Like Amazon - Jeffrey Eisenberg, Bryan Eisenberg, & Roy H. Williams

Product Marketing

• Obviously Awesome - April Dunford
• Hooked: How to Build Habit-Forming Products - Nir Eyal
• Crossing the Chasm - Geoffrey A. Moore

Creativity 

• The Creative Curve - Allen Gannett
• Steal Like an Artist - Austin Kleon

What would you add? Put it in the comments.

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