46 Books Every Marketer Should Read in 2021
Daniel Murray
Founder @ Authority - Turn attention into authority on LinkedIn | Founder @ The Marketing Millennials | Former D1 Athlete
I want to start doing this every year.
Below is a list of 46 marketing books I think every marketer should read. Let me know in the comments and what I should add.
Copywriting/Advertising
- Tested Advertising Methods - John Caples
- Breakthrough Advertising - Eugene Schwartz
- The Ultimate Sales Letter - Dan Kennedy
- Hey Whipple, Squeeze This - Luke Sullivan
- The Adweek Copywriting Handbook - Joseph Sugarman
- Ogilvy on Advertising - David Ogilvy
- The Copywriter’s Handbook - Bob Bly
- Everybody Writes - Ann Handley
- Scientific Advertising - Claude Hopkins
- Confessions of an Advertising Man - David Ogilvy
- The Boron Letters - Gary C. Halbert
- Behavioral Psychology
- Influence - Robert Cialdini
- Alchemy - Rory Sutherland
- Thinking, Fast and Slow - Daniel Kanneman
- Predictably Irrational - Dan Ariely
- Buyology - Martin Lindstom
- Made to Stick - Chip Heath and Dan Heath
- How to Win Friends and Influence People - Dale Carnegie
General Marketing
- 22 Laws of Immutable Marketing - Al Ries and Jack Trout
- Purple Cow - Seth Godin
- Contagious: Why Things Catch On - Jonah Berger
- Start with Why - Simon Sinek
- Dotcom Secrets - Russell Brunson
Branding
- Building a StoryBrand - Donald Miller
- Behind the Cloud - Marc Benioff
- Shoe Dog - Phil Knight
- Top of Mind - John Hall
- The 22 Immutable Laws of Branding - Al Ries & Laura Ries
- Positioning: The Battle for Your Mind - Al Ries & Jack Trout
Growth Marketing
- Hacking Growth - Sean Ellis & Morgan Brown
- Growth Hacker Marketing - Ryan Holiday
B2B Marketing
- The Ultimate Sales Machine - Chet Holmes
- From Impossible To Inevitable: - Aaron Ross, Jason Lemkin
- Predictable Revenue by Aaron Ross & Marylou Tyler
Content Marketing
- Jab, Jab, Jab, Right Hook - Garyvee
- Epic Content Marketing - Joe Pulluzzi
- Permission Marketing - Seth Godin
- Lost and Founder - Rand Fishkin
Customer Marketing
- The Forever Transaction - Robbie Kellman Baxter
- Be Like Amazon - Jeffrey Eisenberg, Bryan Eisenberg, & Roy H. Williams
Product Marketing
- Obviously Awesome - April Dunford
- Hooked: How to Build Habit-Forming Products - Nir Eyal
- Crossing the Chasm - Geoffrey A. Moore
Creativity
- The Creative Curve - Allen Gannett
- Steal Like an Artist - Austin Kleon
What would you add? Put it in the comments.
If you are interested in marketing, I put out daily marketing content on Linkedin and Twitter. Also, I have a podcast called, "The Marketing Millennials" on Apple Podcast and Spotify.
Empowering brands to reach their full potential
4 个月Daniel, thanks for sharing! How are you?
A bit immature networker that helps you to drive more sales ;) Dad of 2. Punk Rock fan
3 年It is always good to go back to classics :)
I do marketing that helps make sales faster and easier for B2B & SaaS companies | Fractional CMO & strategic advisor with GTM, brand positioning & content marketing expertise | podcaster | ex-journalist
4 年I would add Robert Bloom's The Inside Advantage and Steve Krug's Rocket Surgery Made Easy.
Proud Father | 123k followers on IG #SpacesHost???| Sales Trainer x Brand Publicist | Built socials for @johnnydangandco
4 年!!!