#46 AI in Marketing & Content

AI gets smarter, Spotify flexes its video muscles, Adobe gives editors superpowers, and the world says, “Hey, maybe AI should play nice with humans.”

?? OpenAI’s o1: Slower, Smarter, Pricier

?? Spotify: Video, But Make It Lucrative

?? Adobe’s AI Video Magic Coming Soon

?? AI Treaty: Time to Play by the Rules

OpenAI’s o1 Model: A Smarter AI with Slower, More Considered Output

- Key Points:

- OpenAI’s o1 model features advanced reasoning for complex problem-solving and multi-step tasks, but at a slower speed and higher cost.

- Ideal for tasks like nuanced content creation, in-depth data analysis, and comprehensive campaign planning.

- Challenges include its higher cost and a learning curve for marketers adapting to more technical AI interactions.

- Takeaway for Marketers:

If you're seeking quality over speed, the o1 model could help you turn marketing challenges into strategic, well-thought-out solutions—just be ready for a bit of sticker shock.

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Spotify Courts Video Creators with Big Bucks, Targets YouTube Content

- Key Points:

- Spotify offers lucrative payments to video creators, aiming to attract them from YouTube to its platform.

- The platform has over 170 million users consuming video podcasts, and it plans to grow this further without requiring exclusivity from creators.

- Spotify’s video push signals a broader strategy to compete for digital ad dollars alongside established players like YouTube.

- Takeaway for Marketers:

With Spotify making waves in video, it’s a good time to rethink your ad strategy—this could be an opportunity to tap into their expanding video ecosystem and hit a new audience segment.

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Adobe Teases Generative AI Video Tools Coming to Premiere Pro

- Key Points:

- Adobe’s new AI-driven Firefly Video Model, in beta later this year, will allow users to create video content via text prompts and automate tasks like filling gaps in footage.

- These tools are designed to streamline workflows for video editors, from adding AI-generated elements to cleaning up scenes.

- The preview hints at further integration into Adobe’s Creative Cloud suite, enhancing video production capabilities for marketers.

- Takeaway for Marketers:

If video is part of your strategy, Adobe’s new AI tools might let you churn out high-quality content faster than ever—no director's chair required.

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Global AI Treaty: What Marketers Need to Know

- Key Points:

- The new international AI treaty prioritizes data privacy, transparency, and ethical AI development, creating global standards for AI use.

- Marketers must prepare for increased transparency around AI-generated content and ensure compliance with evolving regulations.

- The treaty pushes for stronger documentation and accountability across AI systems, with special emphasis on high-risk sectors.

- Takeaway for Marketers:

If you're using AI in your marketing, this treaty is a nudge to start being a bit more ethical and transparent—before the regulators beat you to it.