45k FOLLOWERS and 1m+ MONTHLY reach in 1 year for Charles Pignal Instagram profile in 1 year using CONTENT - Case study
45k FOLLOWERS and 1m+ MONTHLY reach in 1 year for Charles Pignal Instagram profile in 1 year using CONTENT
Charles Pignal case study
Charles Pignal is passionate about literature, reading so many books he wanted to take his hobby and elevate and transform it into a book community where fellow book-lovers could come to share in the conversation and open a discussion about the books he reads.?
Results:
Followers: +45k?
Reach: 1m+ monthly reach
Term: 1 year
Instagram: https://www.instagram.com/charleslangip/
Tasks:
- Build the community
- Grow the Instagram following
- Increase brand awareness
Solution:
Together with Charles, we developed interactive games such as: "Monday Guest Review" where people could practise their skills in book reviewing, "Friday Quiz Sessions" an interactive and challenging quiz where people could check their knowledge in literature and a "Book Recommendation Algorithm" along with various engaging activities. We changed the visual look of the account to create a place for his followers to actively engage and interact in the literary world.?
Together we built a highly engaged community of book lovers from 0 to 45 000+ followers, a compilation of active readers and?book connoisseurs in one year time.
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